Seven rules for landing page optimization

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This article is by no means to limit the landing page optimization. More than seven rules apply to landing page optimization. However, these seven basic elements I have been using for many years, and have achieved great results.

1. With clear and direct headlines

Your landing page should be designed so that the headline is the first thing that users see when they log in. The first impressions of landing pages are as important as the first impressions of the offline world. Make sure the headline is a straightforward and simple description of what the user is trying to accomplish. The goal of the headline is to make the user realize that the rest of the page is also consistent with their goals.

2. Provision of high value in a blank space

The consumer does not read all the text on the page. The user scans the text and obtains information that determines whether it is relevant to their goal. Therefore, the use of space should be enhanced to facilitate users to scan and absorb the main information.

3. Communicate your value proposition with short, direct information

All the answers to "Why?" are valuable. To limit the value to three to four points of expression, and language can not be fragmented. Now is not the time to be smart. If the user cannot quickly and easily understand the benefits that your product or service can offer. They will not hesitate to press the return key.

4. Deliver persuasive information before calling on people to take action.

Every great salesman has a magical persuasion. Imagine your landing page as your online salesperson. Be sure to send persuasive messages before you call on people to take action. I found that displaying 17891.html "> popularity" information increases user confidence and usually works well. One example would be: "With the people of thousands of people, use ..."

5. Large, red button rule

Let your brand team go to hell and throw your fashion principles out the window. Just the red button will increase your conversion rate.

The green button may have the same effect. But in our test of color effectiveness, red is always better. And don't begrudge the size of the button. To enable the user to discover the location of the button at the beginning of the login. Location is just as important, but it is something that needs to be tested on each page before it can be decided.

6. Avoid platitudes in the call to action.

Although direct information can be very effective. But those stark clichés in the call to action could backfire. The words to avoid are: "Buy it", "put it in the cart" or "order". These words in the information may reduce the conversion rate. and softer call to action, such as the "Now try" in the "Now" removed, into less risk feeling of "try" can eventually improve the conversion rate, so that more users into the established channels.

7. "Trust" and "security" messages remain unquestioned

Brand, trust and security icons can express confidence in the information, the conversion rate has a huge impact. We have been in the business network for 10 years. Found that even the world's largest sites and users of the most famous trademarks are affected by these information and signs.