Recently, the Shanghai Industry and Commerce Bureau for Television direct, internet sales caused by the increase in consumption controversy, the city's 6 TV direct sales, internet sales enterprises of digital products (digital cameras, cameras, mobile phones), textiles (bedding, underwear), watches and other parts of the quality of the product monitoring. Yesterday (May 12), the Shanghai Municipal Trade and Industry Bureau announced the "TV Direct, internet sales quality Monitoring Situation" (hereinafter referred to as "monitoring"), tested, 23 batches of goods unqualified, including 15 batches of digital products, 7 batches of textiles, gold and silver jewelry 1 batches.
Among them, Shanghai seven-star Network Shopping Co., Ltd. (hereinafter referred to as seven-star shopping), Shanghai Acorn Network Technology Development Co., Ltd. (hereinafter referred to as ACORN), Shanghai Red Blue International Trade Co., Ltd. (hereinafter referred to as red and blue), Shanghai Oriental TV Shopping Co., Ltd. (hereinafter referred to as Oriental Alcatel, Casio and other well-known brands of products are referred to the emergence of various problems.
"Three crimes" in TV shopping
By the Shanghai Municipal Bureau of Commerce and Industry, these shopping platforms are generally more prominent 3 problems, first of all, the company in the sale, at will exaggerate product publicity, sales of goods.
Seven-star shopping sales of the nominal by the Sky Color Electronics (Shenzhen) Co., Ltd. production of "Skypix" brand "Supreme Treasure Almighty Digital King" Camera (Model specification: TDC862), the outer packaging is 8 million pixels, can be interpolated 12 million pixels, the specification is described as 5 million pixels.
According to the relevant national standards, 5 million pixels of the central field resolution, the edge of the field resolution should be no less than 113 lines of MM, 101 lines on the MM, and the actual test value of the product is only: 72 lines to MM, 52 line to MM. Shanghai family shopping sales of Patriot Digital camera resolution, color reduction, imaging uniformity is also a problem.
The second is illegal sales of three products, individual commodities have security risks. The product quality law of the People's Republic of China stipulates that the logo on the product or its packaging must be authentic, with the name of the product in Chinese, the name of the manufacturing plant and the site.
But seven-star shopping sales of "Camex" brand multi-function digital Camera (Model specification: CDC9590), Acorn Sales "Dennis" rose sling skirt (production date or lot number: 7332), have failed to label production enterprises.
The third is the responsibility of the main body is not clear, after the protection of unsecured. Shanghai Municipal Bureau of Trade and Industry in the "monitoring situation" pointed out that the red and blue international sales of a number of goods throughout the advertisement only ordered telephone, no information involved in the seller.
The latest statistics from the State administration of industry and Commerce show that from March 15, 2009 to March 14, 2010, the national Industrial and Commercial system 12315 complaints hotline for a total of 2,686 complaints of television shopping, a 55.17% increase over the previous year. China Electronic Chamber of Commerce sponsored 315 consumer electronic Complaint Network also showed that in 2009, a total of 7090 complaints of television shopping, by statistics, effective complaints a total of 6829 cases.
The company responds positively with the rectification
According to the Shanghai Trade and Industry Bureau issued the "Monitoring situation", said the company has been actively cooperating with the Industrial and commercial administration to deal with related issues.
Oriental shopping in response to the daily economic news, said: "The Casio camera that was found to be problematic is the national camera Quality Supervision and Inspection Center (Hangzhou) The detected data and the Shanghai SQI test results are not consistent, is now further research, to seek further testing and verification, Casio Japan headquarters has also focused on this matter. "For the rest of the products, Oriental Shopping said that after receiving the goods unqualified notice, immediately stopped the sale of goods."
We are also actively cooperating with relevant departments to deal with the matter. Red Blue International general manager Zhonghaiyong said, the company attaches great importance to this, the relevant product processing has also been to the final stage.
Then the daily economic news reporter called another TV shopping company Seven Stars shopping, the company's media department said it was not clear about the matter.
In addition, the Patriot side also to "daily economic news" said: "Patriot V866 the digital camera before the listing of the national Chinese Information product Quality Supervision and inspection center after the inspection of qualified sales, and in March 2009 discontinued. So far, our after-sales service staff has not received feedback on related issues. Consumers in the use of this model camera in the process, if there is any problem, please contact the Patriot Service Center, we are in line with the attitude of all consumers responsible for the full solution. ”
"TV shopping ads can easily induce viewers to buy products, but the legislation in this area is not perfect," said a television shopper who told the Daily economic news. He called for the speedy improvement of relevant laws and regulations to protect consumers ' rights and interests. Shanghai Municipal Bureau of Commerce and Industry also remind consumers to buy on TV carefully, and keep the relevant bills.