Seven Steps of Enterprise blog marketing

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The goal and orientation of blog marketing

Blog marketing process must have a clear goal, and then rotten target positioning is better than no target positioning. The goal-setting process should be based on the enterprise's own development, financial and human status. Target and positioning too low, do not head, wasting physical strength, target positioning too high, can not achieve, in the mirror flowers.

Li June's own business, for the enterprise in the SEO has a larger short board and through the search engine advertising has brought a large number of business traffic situation, made a blog marketing two major goals:

1. Improve keywords in search engine visibility and natural rankings

If this can be done well, and Baidu bidding ads and Google keyword ads form a benign complement, thereby promoting SEM.

2. Influence customer's purchase decision through valuable content

We have a certain degree of visibility in the industry, and a relatively large business flow every day, so the conversion rate of customers for us is a very critical issue.

Second, blog marketing platform selection

In general, there are three kinds of blog platform to choose from: Independent platform, BSP platform, in the original site to open up blog section. Independent platform one but by the search engine recognition, the weight on the search engine will be very advantageous; BSP platform selection is reasonable, you can directly use its existing search engine weight advantages, and in the platform if the recognition may get members of the great concern; Can be formed with the website itself network marketing and the content of the mutual pull complementary.

Li June mainly takes into account the needs of the enterprise security and time cycle as a blog marketing pilot, and chooses the BSP blog platform.

Third, the content of blog marketing

Content is the basis of blog marketing, no good content can not have efficient blog marketing. Good content is not a big horn-style compliment, nor is it a tedious talk. What kind of blog content is good content? There is only one big principle: true and reliable content that is truly valuable to the customer.

Li June has identified four content orientations based on the characteristics of the business in which it is in the training industry:

1. Valuable training Industry information

Provide valuable information to customers

2. Invite students to audition for free and encourage them to feel the rewards with prizes

This is a great way to influence the purchase behavior of other potential customers

3. Encourage enterprise employees to provide blog posts

Through the employee's blog, the customer can understand some real situation of the enterprise, can enhance the customer's trust to the enterprise

4. Creative search and training industry combined articles.

In order to enlarge the visitor group from the search.

Iv. content providers for blog marketing

That is, who writes blog questions, in general, nothing more than a few people to write: Business owners, employees, customers, employers.

From the above the reader estimates have found that Li June has chosen both employee and client categories.

Five, blog marketing content focus

If there are more than one project, is this a project for each individual blog marketing, or all the items packaged together in the same? The advantage of separation is that it can improve professionalism, not only for search engines, but also for the audience to read;

Li June according to the actual situation of the enterprise, through the comprehensive consideration of time and manpower, the ultimate measure is to include all the projects, but in the process of specific operation, two (accounting training and human resources training).

Vi. the dissemination and promotion strategy of blog marketing

There are two main types of communication: Pull and push. For example, search engine optimization seo is a pull-style, and go to some forum post is a push-style.

According to the current situation, the main three aspects of preparation:

1. The article content search engine optimization Writing

Pull style. For SEO

2. Internal links and External links work

Pull style. For SEO

3. Take the initiative to attack the campus

Comparatively speaking, the campus is one of the most concentrated places, is the first choice to do push-type transmission. This one of the net is also a focus, need to dig deep in it.

Blog Marketing Communication and interaction

The most important feature of blog marketing versus traditional marketing is its two-way communication. How to make good use of this feature is the key to blog marketing.

1. Prompt attention and reply to guest's message

2. Take motivational measures, such as initiating activities and offering prizes to stimulate participation and message

The above is based on the actual enterprise situation summed up the Enterprise blog marketing Seven major steps, welcome friends to explore and exchange! (Li June lijunblog.com)