Seven steps to build site and business plan

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As the saying goes: no move, grain and fodder first. If a website wants to succeed, it must do a good job of website construction and business plan. Site construction and operation plan mainly includes 7 steps: Form analysis, Network marketing strategy planning, business objectives, Network marketing strategy, implementation plan, budget, plan evaluation program. This plan, like the traditional marketing plan, is to guide the site construction and operation of the basic policy, of course, this plan is not fixed in the process of construction and operation, often in the real operation process, will be based on the actual process of modification, and even some manufacturers believe that the enterprise in the development of Web site construction and operation of the program, Contingency plans should be set up, and the contingency plans will be launched once the site construction and business plans are adjusted.

The first step: formal analysis

The world is changing, the marketing environment is also changeable, which provides a lot of opportunities for enterprises, such as developing new products, new markets, new customer communication media and even new channels, at the same time, enterprises have to face many from competitors, social environment, technical factors, economic laws and other factors brought about by the threat. Therefore, I must examine the business environment of the company, examine the existing marketing plan of the enterprise and other information about the company and the company's brand, and examine the objectives, strategy and performance evaluation Index of the Enterprise e-commerce.

The most common approach to this form analysis is the SWOT analysis (strength, weakness, opportunity, Threat, i.e., strengths, weaknesses, opportunities, and threat analysis). SWOT analysis refers to the analysis of the internal strengths and weaknesses of the company and the analysis of the opportunities and threats that exist outside the company in the context of the analysis of the environment and competitiveness.

The second step: Network Marketing strategic planning

After a formal analysis and a review of existing marketing plans, marketers start making strategic plans. In the process of formulating strategic planning, marketers need to consider whether the organization's goals, technical level, resources and changing market opportunities are appropriate, complete including market segmentation strategy, Target market strategy, differentiated strategy, market positioning strategy and site positioning strategy and other related strategic planning analysis.

Step Three: Business objectives

Business objectives are the purpose of network marketing, but also network marketing in the operation of the "compass." In general, a network marketing plan mainly includes the following 3 objectives.

(1) The task, that is, what needs to be done.

(2) Quantifiable indicators of work, that is, how much is the workload.

(3) time limit, that is, when completed.

Of course, Network marketing is also a kind of marketing, enterprises use the Internet for marketing its purpose is to rely on Internet technology to improve internal efficiency (such as increasing market share, increase sales revenue or sale, reduce costs, complete brand objectives, improve supply chain management, etc.).

Fourth Step: Network marketing strategy

Next, marketers follow "4P marketing Theory" (4P, "4P marketing Theory", marketing terminology, in 1 960 years, by the famous American marketing Jerome Macasi (McCarthy), refers to the market demand in the "marketing variables" and "Marketing Factors" and other marketing mix factors, Four factors including product, price, channel (place), promotion (promotion), and the first letter of four words is abbreviated to 4P. Content and relationship management to develop a marketing strategy to achieve the set goals, that is, on products, prices, promotions and channels of the planning goals, in addition, the marketing staff should also consider product positioning, market segmentation, market differentiation, customer relationship management strategy.

Fifth step: Implementation plan

This step is a topic of concern to everyone, because we all understand a truth, and a good strategic plan is also through strong enforcement can be demonstrated, therefore, how to achieve the goal through creative and efficient tactics, is the most critical factor in this step. In this step, the vendor can select the marketing mix, customer relationship management, and other tactics for the purpose of achieving the planning goals, and then develop a detailed implementation plan and quickly build a suitable marketing team to execute the plan.

Sixth Step: Budget

The key part of any strategic plan is to determine the expected return on investment. The enterprise can calculate the return on investment according to the comparison of investment and income through cost-benefit analysis.

Therefore, when the network marketing budget, ' also naturally involves two parts: investment and income.

Investment expenditure refers to the manufacturers in the network marketing process towel, resulting in various costs, such as labor costs, acquisition of hardware and software equipment, project design, web development and other costs, in addition to some traditional marketing costs may also appear in the Network marketing budget.

Earnings forecasts, in the budget process, the enterprise uses a fixed sales forecast method to evaluate the website in the short, medium and long term income, the network marketing revenue forecast includes three aspects: the tangible income, the abundant must include the website site direct wrong sale, the advertisement sale, the member charge, the member commission and other income; intangible income, Mainly refers to the site in operation after a period of time, its brand value (abundant to be through the site visibility, site status and site traffic to reflect), reduce costs, the efficiency of the network through the cost of saving is called the enterprise's soft income.

Step Seventh: Plan the Evaluation Program

Once the network marketing plan has been implemented, the enterprise should always evaluate it to ensure the successful implementation of the plan, which means that the network marketers must establish a proper tracking system before the website is opened.

This article is provided by Yimuu Man Net @hcc, website ttp://www.yimuu.com/Welcome reprint or communicate with me.