Seven steps to create an influential perfect soft text

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Summary: Through seven steps, analyze how to build an influential soft text. Whether you are a beginner or a person who has been engaged for many years, I believe it will be of great help to you.

With the search for the weight of the blog more and more small, blog as a marketing tool for the role is becoming smaller, and high-quality Web site with the role of the original article is becoming larger, so, software marketing is more and more by the industry from the people who are respected. Then, to write a high-quality soft wen is not a simple matter, must have a field of expertise, otherwise it is easy to let the reader read tasteless, then, the effect of soft text publicity greatly hit a discount. How can you write a good soft article? According to the author's years of experience, summed up eight major steps.

Step one: Organized, there are plans, there are steps, and there is a good selection of the release of the platform flat. The purpose of soft text is to do soft advertising, so, if a single article is difficult to achieve the effect of advertising, so you have to start planning, you have to do this ad, how many articles in writing, what is the point, what is the theme, what is to achieve the purpose, and the approximate time interval is how much, and, The length of the soft text is about how long, finally, there is also the choice of your media, and the media audience is what, these should be considered, this write soft text A most basic thing.

Step two: Must have a good title, as the saying goes, the title Good Article better. The good and bad of the title determine whether the reader is interested in your soft text. So when writing a soft text, the title must be carefully considered, but also to consider your soft paper release platform for the audience, locking the good guys, for the people interested in the title, and the new more and more strange better, so the more people may click on your article, the effect of publicity is better.

Step three: Attach importance to the structure of soft paper. 2nd above, we talked about the title, say Good Article better, there is a good title soft text is not necessarily a successful soft, because marketing is a series, not one or two soft wen can be solved, so good soft wen must win with good content, because, also want to work the content. and the format of the soft text is particularly important, is the structure of soft, good soft text generally have an introduction to soft text of the wonderful content to make an outline, read to see the outline of the soft content after a general understanding, easy to be attracted by your content.

Step four: Try to use the words commonly used in life. When we look at the article, if we often appear in the life of the familiar words, we do not feel is advertising, such as yesterday what things, this morning what, so-and-so and so what is more like a news, communications, rather than advertising. such as Liu to do a tour guide, lead you to visit Jingdong Distribution center and so on. This is a good example. Moreover, as far as possible in the soft text with the first person, "I", "I", "the author" and so on, this more cordial, more authentic, readers more receptive to your way of.

Step Five: Note the composition of the soft text. If the composition of an article is very messy, the reader is not in the mood to look down, because too messy, read very laborious. So be sure to pay attention to typesetting, including font, font size, paragraph, key words and so on, the big is big, the small is small.

Step six: Take advantage of the time. Timing for every time is very important, the same truth, in the release of Soft Wen, must seize the opportunity, recently what hot, recently all the people concerned about the topic. This way, your article can be combined with hot spots so that it's easier to accept. If this year southwest drought, the farmer spring sent a soft wen, said the farmer spring to donate 30 tons of water to the Southwest disaster area, immediately in the media caused a sensation, the major media rushed to report, this has achieved a very good publicity effect.

Step Seven: Must have a good popularity, as the saying goes, one more friend to make a road. Especially the marketing promotion people, must have a good relationship with the entire media, so that they 8630.html "> sometimes will be free to help you do an interview, the author in the previous company, a lot of TV stations, websites are free contact me to help the company do free interview, but also made a special topic." So, popularity is very important, and, you are weak Wen must find the right platform, is the soft text with advertising effect is very obvious, we see your face to help you send the soft text out.