Seven years experience cumulative once show: Qi Tang website Operation Diary (ON)

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The last time I wrote my entrepreneurial diary, a lot of webmaster to find me chat, stationmaster people feel very encouraged, I also benefited, the conversation in the process gave me a lot of inspiration and creativity. I am very happy that my experience can be intended for all of us. Thank you for posting my diary of the major sites, because of your efforts, will let more people see my entrepreneurial experience.

In the process of chatting with stationmaster, a lot of people ask, how the website manages the question. I talked about my opinion because it was a very complicated topic and I didn't talk much. I'd like to tidy up my mind and write it down and share it with you.

There are three purposes to write the website operation Diary, first, the record, summary, understanding of the network seven years of experience, by writing in the form of text, so that their understanding more systematic, more clear; the second is to want to run the site or is running the site's friends help; third, hope to get expert advice.

I wrote this diary a bit long, please read it patiently, I think it will help you. Persistence is transcendence.

Website operation is a big category, contains a lot of content, I understand the website operation.

Website operations include: 1, website planning 2, art design 3, program development 4, website promotion 5, profit model

Below I take Qilu Earth network www.qiludadi.cc as an example, do a detailed introduction:

Read my last article, "Zittang diary-Pioneering article" Friends on my Site may also have a certain impression. Friends who have not seen the search engine can search the "Qi Tang Network Entrepreneurial Diary" or "Qi Tang entrepreneurial Diary." In the Entrepreneurial diary I truthfully recorded their own entrepreneurial process and the development process of Qilu Earth Network.

I. Website planning

In the website planning this link, need to solve a core problem is "to the site A survival reason", why do you build this site, build this station can solve which problems. Build station is not the passion, in the Internet is the least lack of passion, I think reason is the foundation of success. Before the establishment of the station to list as many reasons as possible, the more reasons, you this station the survival of the larger space. Then as much as possible through a variety of ways to understand whether the Internet users need your site, to ensure that the reasons for their own station is correct. Try to avoid, self-righteous, behind closed doors. Qilu Earth Network is a classification site, his survival reason is "the newspaper classified ads and the city of psoriasis ads transferred to the Internet, and the timeliness of these classification information requirements, and strong geographical constraints, is the search engine can not meet." ”

If you have a good reason to build a station, the next step is to find out from the search engine whether your ideas have been done, how far they have been, what their strengths are, and what their flaws are. Whether you have the means to surpass him, and whether your way beyond his is feasible. After your careful argument, feel no problem, basically can start building a station. Qilu Earth Network was founded in 04, the site opened when the classification of information in the country almost still blank, only the local port has a second-hand channel, in this environment to do it easier. Here I say a little more, if you do not have much money now, but also want to do the site, it is not mainstream, but there is a lot of space in the future of the site; If your funds are abundant, do what station, the probability of success is very high, after all, the most powerful RMB. Success = Cumulative X capital investment

In the planning process, also need to do a job is to take a good Chinese name and English domain name. This work is done, the development of the website can play a multiplier effect. The Chinese name is best remembered, the English name needs to have certain correlation with the Chinese name. Qilu Earth Network www.qiludadi.cc, domain name is the whole of Qilu earth, easy to remember. With the CC domain name, why do I use CC? 1, I registered Qiludadi this domain name when the COM net CN did not, 2, the meaning of CC is exactly in line with the development vision of Qilu Earth Network "Cc=commercial Center (Business centre)", Become the commercial center of Qilu Land.

To this end, the site planning work is over, the following need to do is the art design.

Second, art design

This part of art design is also very important. Art design is to serve the overall planning of the site, the structure of the site, the main colors, color collocation have a great knowledge. Because each color has its own meaning (can go to search engine to check the meaning of color), find a suitable for their own website implied tone, conducive to the development of the site. I am a program of origin, not too much understanding of art, my personal opinion is that the art in the design of the page, as much as possible to use pictures, to ensure that the opening speed of the site, and search engine effective crawl. Art design to meet the requirements of the program as far as possible, but also for the opening speed of the page. The main color of the Qilu Earth Network is orange, we do is business information, Orange represents a bumper harvest, businesses in the site to publish advertising information, there will be a harvest of joy.

Browsing on the Internet often see, some sites are pretty, but the whole site does not have a few words, almost all pictures, is to do good-looking, but the real significance and how big it. The art design This link must remember, the website opens the speed and the search engine effective crawl is the most important, do not put the cart before the horse.

Do art design, there is a shortcut to go, that is, referring to the style of large Web sites, the success of the big site has his reasons for success.

III. Program Development

Art design, the rest is the program developed, the process of development as concise as possible, can be completed in one step without two steps, the program design to be as reasonable as possible, no use of code to keep. Many websites now want to download the template directly from the Internet, so the speed is fast, but this has left a lot of hidden trouble for the future development, because the ready-made procedures will not be tailored for you. Program is the foundation of the development of the website, even the foundation is not clear, how to develop, you can see, which operation of the successful site is not its own development. Or that sentence, the success of the Internet, rely on not a momentary passion but a perseverance.

"Attitude determines the future, details determine success or failure". The completion of program development will enter the promotion phase of the website.

IV. website Promotion

This topic is the most worth discussing topic, how many stationmaster this sleepless night. Today, I based on the Qilu Earth Network to promote experience and the Internet Webmaster experience to share, summed up the following Web site to promote the model, and joined my understanding of this method, everyone according to their actual situation, the selection of suitable for their own, I hope to help you webmaster.

Before I share the promotion method, I want to make it clear that any method will have little effect if you don't stick to it.

1, QQ Group website promotion method: With dozens of QQ, each QQ joins dozens of groups, sends the website every day. For example: 50QQ x 50 Group x 50 persons per group = 125000 person audience. If QQ more, joined the group more, joined the large group, each group of more people, the publicity effect is better. Even excluding online QQ users, the effect can not be underestimated. This kind of propaganda needs to endure humiliation, not afraid of being kicked. In addition, QQ group can send group mail, for example, you can put the wonderful content of your site in the mail recommended. Disadvantages: If the QQ user has many people to report your website, Tencent will block your website. Recommendation: This method does not overuse, must control the number of times per day in a group, do not give QQ users caused too much antipathy. Network name + URL can be made into pictures, published, mixed familiar.

2, search engine website Promotion law: Today's Novice webmaster, the most enthusiastic is this fast method. Search engine function is to integrate network resources, to find the most suitable Web site content, to other sites to bring traffic is its unexpected role. Many webmaster sites to promote the site of the column, it seems to have become SEO zone. SEO The best way, is the Web page code specifications, access speed, content unique and less repetitive, useful for netizens, but also has uniqueness. To use this kind of promotion method, in the previous art design and process development stage needs to do well. Suggestion: The optimization should be enough, don't overdo it, otherwise the search engine will block the site.

3, the soft Article website promotion Law: Writes the article, or quotes the good article, inside integrates own website. Suggestion: When writing the article must be true, write valuable things, do not waste the audience time. Remember a truth "valuable things can Inherit", story, news, advertising, the biggest difference lies in his value, the greater the value, the longer the spread of time, the greater the impact.

4, blog website Promotion law: Soft text to have published place. One is sent to the forum, the article station, one is sent to the blog. There's a benefit to blogging that won't be censored. Proposal: As far as possible in many blog sites posted, the more published, the greater the impact.

5, media website promotion law: through the traditional media, newspapers, television, radio and other promotional sites. Advantages: great influence; disadvantage: high cost. Recommendations: Different sites according to their actual situation, the pilot of the launch, feedback satisfaction, and then volume.

6, Mobile Website Promotion method: WAP site, mass sms, color ring tips. Mobile phones are more and more powerful, small and easy to carry, after the number of mobile phone network must exceed the number of computers. Send a message to the designated group regularly, the effect is good, you can try.

7, the net picks the website promotion method: Provides the high quality webpage, the picture, the post to the net picks up and the aggregation class website. If recommended, can also have a lot of traffic.

8, the Forum website promotion Law: Registers dozens of hundreds of forums, each forum registers dozens of accounts, the signature set for own website. Post popular content and own your own posts. Pay attention to change the vest, the issue of controversial title content. Good title is the forum to promote success or failure of 100%. Here said the forum refers to the Pan-forum, including the message book, Forum, Bar and so on all netizens may gather place. This method must persevere, can have the big harvest.

9, Sell links Web Site Promotion method: This method I was recently found, the November jinan webmaster Party, webmaster network admin5.com friend Avan, introduce their own work, said to be responsible for trading links. I was surprised at the time, can the friendship link still sell? Avan said that AdSense online business connection is very hot. Back, I went to the Webmaster Network Trading Forum, really good, I also conveniently sold a few connections, I sell the price between 80--100. Can not sell more, more will affect the weight of the site. In the process of selling the connection, I found here can advertise the website, you can publish buy connection, also can publish purchase connection, no matter others buy and sell, will point to open the website to look. Remember, "Somebody's place, there's a promotion."

10, QQ and MSN Nickname website Promotion method: To modify the nickname for the Web site or website name, in the personal introduction, such as their own web site and site introduction, this method with batch account, the best effect.

Welcome to your arrival, there are more wonderful content waiting for you

11, the Mailing List website promotion method: is regularly occasionally sends the electronic magazine to the Netizen, this method uses to be cautious.

12, non-expected mail website promotion method: Use a professional mass mailing tools, online bulk collection of electronic mail address, and then mass. Nowadays, many websites have to use e-mail as their username, so it is more convenient to collect e-mail address than before, and these emails are live mailboxes, netizens often use the mailbox, rather than invalid mailbox, the effect is good. Message title to "standard", do not let netizens mistakenly think it is junk mail. Use caution in this way, avoid being reported to the Internet Information Center and block your site.

13, Word-of-mouth Website Promotion method: Do content, let netizens themselves actively disseminate your website, this method, although slow, but the effect is very good.

14, Restricted content Web site promotion law: to the content of the site to give access to the level, set access conditions. To the Netizen a promotion link, netizen only recommend enough visitor or registered member, can access this content. The Non-mainstream color Love website uses this method more, the effect is very good.

15, the website ranking vote to promote the law: to join other sites to launch the site rankings, or to other stations to rank the site, can effectively improve the site's display rate.

16, the Aggregation Link website Promotion method: Will the outstanding content aggregation together, attracts the netizen, I did not use, does not know how to operate.

17, BT Electric Donkey wow GA Resources Website Promotion method: You can put your own website in the audio and video files, especially in some need certificates to watch the video files, or even pop-up site. Some webmaster use this method, with the latest movie release opportunity, release a video file, can get hundreds of thousands of IP, the effect is absolutely first-class.

18, Picture water Printing Website Promotion method: To prevent other websites to cite pictures, not only unfriendly, but also blocked the search engine included. In some ways, other websites are also special users of their own websites. If a watermark to the site, put the site address, actively let other stations to refer to the picture, improve the site exposure rate, then the publicity effect is very good. Watermark method, including image watermarking method, video watermarking method, Web watermarking method ...

19, Video source Flash website Promotion method: Today's video site, provide external access interface. In other sites, journals cited these videos, while directly promoting the site, expanding the impact of the site.

20, submitted to the website site Promotion station: Website navigation station, website directory station.

Look tired, just take a break.

21, Exchange Links Website Promotion method: This is the most original website promotion site. There is a reason for existence, adding more parts of the link can improve the site's PR value and search weights.

21, free one-way link Web site promotion method: Free to other sites to do links, can enrich their website information, but also in the search for other stations, and may appear their own web results. This method is best to use the jump page, to avoid reducing their PR value and weight.

22, website Exchange Chain Website Promotion method: This is a few years ago the most popular website propaganda method, the existence of the Exchange chain site is very rare.

23, Batch submission link website Promotion method: With automatic submission tool, submit the website to other sites of friendship links column. When the webmaster in the audit whether through your station, for you contributed an IP. The development of human society is to benefit from the improvement of tool automation. To make full use of the Internet to transmit information automation, digitization, bulk advantages, good use of mass propaganda tools, saving manpower repetitive labor.

24, the Website Promotion Alliance website Promotion law: Singles alone fights cannot heroes, a person's energy time and intelligence is too small, therefore, must understand borrows the external force. Several stationmaster unite together, reach propaganda consensus. When you advertise your website, incidentally, you can also pick up other websites. With the same labor, get more harvest.

25, Traffic Statistics Website promotion method:, on all pages of the site to place an IFRAME page reference code, in the quoted page on the other site's statistics, with the program code Control transform statistics ID, when other webmaster view statistics, browse access to the source, your site appears. General Webmaster will click to view, this propaganda method effect is very good, belong to the secret, many people know the power of Baidu and Google is from the Web site access to know.

26, the Exchange Channel website promotion law: and other websites exchange channels. is to put the other site as one of their own channel on the site to promote. In this way, each other, instrumental, powerful.

27, free resources website Promotion law: to provide free services to other sites, such as free statistics, free evaluation, free weather query code, free blog, free IP query code, free stock query code, free search code, free online customer service system, free message book, free domain name, free space, free PR evaluation, Free E-books, free inquiries, free hanging QQ, free certification, free materials and so on. To allow yourself to provide the service, become the standard configuration of other websites. Time is long, the flow of natural.

28, the Content Alliance website promotion Method: This method is suitable to have the server resource stationmaster. Provide a platform, you can bind to other sites of the domain name, the site's head and tail advertising location to other webmaster, attract other sites to join. Seemingly for other sites to do wedding clothes, is actually in the promotion of their own website, expanding the site visibility and influence. The biggest traffic on the network is not the search site, but other sites. Search site traffic is big, but on average to each station, also a few dozens of, on their actual significance is not. Pull to a webmaster, better than to pull thousands of netizens. This approach is long-term and long-lasting.

29, Bullying Force website Promotion law: for example, Site Miibeian, the Public Security Bureau, can force sites to put links. The average person can't use it. However, it can be used in disguise, such as Hacker plus link method.

30, Bigger and stronger website promotion law: such as Portal station. Make small sites proud of the links that add to their site. Although few stations from the portal to get the benefits of stint, but the strong natural worship of the mind, still let countless webmaster involuntarily dedicated links, and to this for glory. As for the attention and appreciation of others, it is another matter.

Persistence is beyond

31, the Client Software plug-in website promotion method: has the technical content stationmaster may adopt this method. The development of popular netizens commonly used client software, such as chat tools software QQ, network game tools, download tools such as Web site thunder, etc., can pop-up windows, can directly play the home page, you can play some activity page. The effect is fantastic.

32, Toll Free Website promotion method: For example, the long-term provision of software registration code, registration number, serial number, free serial number version of the software, improve the website stickiness. The ghost version of the operating system, for example, feeds up to hundreds of thousands of IP sites for several days. Rain forest wind tomato garden Jujumao.

33, Group website Promotion law: Today's web2.0 and other social networking sites, have this function. In the group, the message to attract attention.

34, publish the Task website promotion law: in Granville Guest website publish the task, not only can attract the person who accepts the task, and can attract a large number of bystanders. Make full use of this pair of many communication advantages.

35, the issuance of promotional leaflets, offline promotion of the Web site to promote the law: can be published, but also with other traditional enterprises to use their existing channels. For example, cooperation with supermarkets, in the purchase of small tickets to print their own web site can take the site's resources and supermarket exchange.

36, the Flow Exchange Alliance website promotion method: Joins the Flow Exchange Alliance, uses the specialized flow Exchange system platform, direct and other website Exchange flow, mutual benefit and common development.

37, encourage visitors to promote the promotion of Web site Law: As to how to impress netizens Word-of-mouth publicity, according to the content of the site, flexible arrangements. General novelty interesting interactive content effect is better. For example, test class Ah, rating category Ah, Holiday blessing category Ah, funny class ah, and so on the content of the Web page easily be strongly spread. Think about how your site can tap into this stuff.

38, the Business Card website Promotion law: On the Business Card, the handbook, all oneself can control the paper, the printing website, writes on the website.

39, in the e-mail inscription to add Web site promotion method: In the electronic mailbox settings, set up. The letter will be automatically added, it will save a lot of their own. Setting up a message to automatically reply is a better effect.

40, online competition website Promotion law: for example, beauty rating, website rating and so on various qualifying competitions. Organize various selection activities or participate in activities organized by other websites. Winning is a good thing.

It's not impossible.

41, pay Promotion website promotion law: If some methods are free of charge. As long as the price is appropriate, go out one, you can recover two, you may pay to promote. Willing to give up, do not give up any.

42, the Division of Labor website Promotion Law: the improvement of social efficiency one is the improvement of tool automation level, the other is the value of division of labor. Their ability is limited, good at integrating external forces, employing others to promote, the professional things to the professional people to do, can achieve a multiplier effect.

43, paid by the effect of Web site promotion method: If you have the resources to sell, it may be on the network to pay the way to promote, you can get a lot of free flow.

44, set as the home page and add favorite website promotion law: If you stand on the content is good enough, visitors may be willing to visit your site for a long time. At this point, to pay more attention to remind netizens Oh.

45, the Toilet Painting website Promotion law: This method of careful use, already has the precedent of outweigh the gains. Deprecated.

46, engage in activities to promote the Web site: All kinds of offline activities, all kinds of gatherings. Often organizes or participates in the industry gathering stationmaster gathering, expands the website the popularity and the influence.

47, the Square Effect website promotion method: On the upper body clothes to draw the website, goes to the place which the person is more eye-catching. It is best to be in a place where journalists are haunted, and it is easy to produce news effects. Because reporters have nothing to do all day, like such gossip things. Recently some time, this kind of method many uses, the effect is very good.

48, Greeting Card Website Promotion method: When others send a greeting card, on the way to promote your website. Can make some beautifully beautiful e-card, release it free, and stay on your website. Flash or PS High level friends with this method is very good.

49, the event Chain Reaction website Promotion law: speculation. The concrete is to challenge people's psychology to bear the bottom line, exercise people's psychological endurance ability. Whether the network or traditional industries like hype, hype industry model should belong to the entertainment circle. Like this kind of promotion method friend can refer to entertainment celebrity hype mode.

50, the question and answer website promotion law: In some knowledge class, knows the class website, answers other people's question. Or ask yourself a question. Baidu knows, Sina knowledge person, Tencent asks is a very good place.

51, the Bus website promotion method: This method has two kinds of ways, one is in the bus to send the material to introduce own website; second, two people in the car Talk about a website, so that people around can hear, this kind of word-of-mouth effect is excellent. is to consume a large amount of manpower. A qualified friend can try.

Do you have any sense of this?

Website promotion after 50 kinds of methods will be in, "Qi Tang website Operation Diary (middle)" Detailed introduction,

We should be good at analogy, analogy, summed up the most suitable for their promotional combination boxing, improve the promotion of targeted, publicity efficiency and effectiveness. Think of a place where effective methods can be applied to all other sites, everywhere. Don't be afraid of trouble, do not be afraid of futile, do not be afraid to pay, do not be quick. The effect of many methods is not to be seen in a day or two, but rather a long-term accumulation of quantities. As long as the promotion of long, the effect of natural extraordinary.

Promotion of the core concept: "People's place, there will be promotion"