Seven years old station weight 6 into weight 0 pain thinking

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Website right 6 to the right 0 experience not everyone has the opportunity to experience, but can imagine that kind of crazy feeling. Today, members of the "Immortal Laid-off" in the Talk about SEO forum in the issue of their own problems, oneself a 7 year website, last year Baidu right degree achieves the right 6, the day IP almost 100,000, because the website server question is the Baidu to drop the right, plus own maintenance is inferior, the Baidu weight now becomes 0. This 7-year web site, experienced such a change in the changes brought about by the thinking, I think should not simply to analyze why the site will be down right, how to recover.

1, the website safety becomes stationmaster must consider the factor

From the member "Immortals Laid-off" problem description, we can probably know the site is down the right reason. The site itself is not a big problem, but the server was attacked, up to half a month to open, which is a fatal blow to any site. Even if it is such as Baidu's website, if it has half a month to open, then its users will have a great loss.

Google search engine is a real example, due to the 2010 Google withdrew from the Chinese market, its server in China is very unstable, the site is not open often. Lead used to use Google search users, most of them gave up Google, instead of Baidu or 360 search.

A long-term development of the site, the requirements of the Web server to be very strict, in doing a good job of server protection against attacks at the same time, it is best to have a backup of the server, if the main server once there is a problem, immediately enable the backup server, not to let their own user traffic from their own

2, seven years of the site should not be considered as a separate SEO optimization, need to marketing their own website brand

There is a SEO optimization of the people said "website SEO the highest realm is out of SEO optimization." A single SEO optimization keyword alone, through the search engine to obtain traffic to the site, even if its ranking again good, can not be regarded as a first-class site, can only be regarded as a three-stream site. Because it can not control their own fate, as long as Baidu is not happy that day, will smash your rice bowl.

Take Taobao, it completely shielded Baidu, Baidu is not found on any Taobao page rankings, but the daily flow of Taobao up to 25 million IP. Because Taobao from the beginning of the attention to establish their own brand, so that users as long as the Internet to buy special thought of Taobao, the brand effect is any search engine can not give and control.

A 6 of the seven-year website, if the site has been focused on the search engine rankings, and not to marketing their own brand of the site, it is a sad. Seven years of time, the right to 6 of the investment, completely can give their own users to establish brand effect. When your website user remembers your website brand, even if because of outside reason causes the Baidu rank to descend, also still has many loyal users to enter your website. With the existence of these old users, Baidu will think that your site is useful to users of the site, it will slowly restore your site rankings, so as to form a virtuous circle.

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