Several advantages of station structure

Absrtact: About the structure of the station, has not been the SEO attention, not not to be taken seriously, but many people recognize its importance, but powerless. Because to modify a site structure need to have the basis of the code, in fact, a good site before the construction station

About the structure of the station, has not been the SEO attention, not to be taken seriously, but many people recognize its importance, but powerless. Because to modify a site structure need to have the basis of code, in fact, a good site to build before the station should consider how to layout the structure of the station. It is clear that few websites have the foresight to do so. So today we're mainly going to increase the benefits from the day after tomorrow when we need to change.

In-station structure we have the following advantages from different angles.

Increase the user browsing factor

Why do I need to be in the first one? Because it is obvious that a good site structure needs to be a service user, since the service users, then the blog to increase the user experience, that is, the so-called user when through a specific keyword into your site, you can in the shortest possible time to find their most wanted content, This way we can from certain keywords to layout the overall structure of the site to achieve the best results, for example, the movie station, if the search is a sci-fi film to your site, then the top display is a list of sci-fi movies, will certainly increase the user experience, but also in disguise to retain the user. This is what we do to optimize the structure of the station to achieve the most ideal effect. So I said this in the 1th, but this is also very difficult to grasp, we need to slowly experience. Make changes!

Increase page Aggregation degree

The so-called page aggregation, that is, we are in the layout of the time, we need to consider a single page, whether the home page or the inner pages, need to a specific core layout, that is, the so-called relevance of the increase. For example, we have a certain page of a specific keyword, then we all the other content of this page, should be related to its relevant articles, related pictures, related to all, can aggregate to this page to aggregate to this page as far as possible. This is a wide net, many harvesting methods, when users come in we are not sure what they are looking for, but if the relevant content becomes more and more rich, it means that we can meet more people.

Increase the relevance of the keyword

This is purely from the SEO point of view, above that point we increased the page of aggregation, in fact also in disguise to increase the density of keywords, keyword density is often considered to be a relatively chicken, easy to be K method, but the fact is not so, if you do the stack of every keyword has links, Have content, then Baidu will not think you are cheating, on the contrary, he will also think that you are providing more knowledge, the reason why some people think that the keyword is cheating behavior, because you are only heap is a keyword, a line of text on that does not have its role, no page of the support of the keyword piling is a fool-like behavior. So there is the danger of being K.

Increase access Depth

There is no doubt that this is a frequent visit, bounce rate, are related to our site rankings, although there is no clear data that if a user's long stay can affect our ranking, but there will be no harm, can seize the user's site is a good site, access to the depth of the increase in favor of what? The answer is conducive to include, that is, if your internal page article page may be collected, Baidu is not included, but through the layout of the page, and constantly someone to visit you this collection of pages, this page will be included, and even the page has ranked!

Benefits basically I think of the above points, then the actual layout of how should we do?

Select page, home or inside page

The layout of the home page wants big moves, my personal suggestion needs careful consideration, general website homepage, we do is to show the role, has a certain structure is very good, at the same time the homepage must be able to dynamically add the interface, news, pictures, links, these things, in our future maintenance work, Most of the time we need to make a fuss in these areas, such as using the title of the article to stack a keyword, with the image of the ALT hint, to stack keywords and so on.

Inside the page we need to consider a lot of content, let us from the following points in detail

Channel List page

Channel List page, which is the list of news that we know, or a list of pictures, the best layout in this list is to go out on the regular list and we need to have the navigation on the left or right side of the big channel. What is a large channel navigation, such as the company news list when the channel list, then the right side should be the other channel list page navigation, for example, the Industry News list page links. The right can also be fixed with, the latest news, the hottest news, and so on. In these news listings, you can stack the keywords you want.

Content page

Content page in my impression, many people don't care much, that the content page is not important, but we update the article every day to show an interface, but the weight of large sites are relying on the content page to prop up, a good content page to the site to bring a particular word ranking, I would like to ask how many people can realize this?

There are several aspects to the content page layout.

Controllable content

The so-called controllable content is the title of the article we know, content, because each article is different, but each particular article may be around a specific keyword to write, then for the article writing is a site structure, we need to write the article is, take into account these content, We this article is about which keyword to write, the article should not be the anchor text should be taken, the keyword is bold display () These are we need to consider!

In addition, now most of the time to write articles can be modified, keywords (keyword), description (description) These two, remember not to ignore the two content of the writing, these two have been a page ranking of the fundamental.

Fixed content

Fixed content is nothing more than related articles, channel list navigation, breadcrumbs. And so on, we are in the construction of the best set to be able to automatically according to a certain page of keywords from the site to find the relevant title of the article, increase the degree of cohesion and relevance of the page.

Single page

This is the content of many enterprises in the station, a single page has some advantages, generally speaking, a single page is written in HTML, and completely static, to do the promotion of the page is not in the better, the layout of this page is often needed is the atmosphere, concise, straight into the theme. There is no need to say much about the layout, and a lot of it is related to your art technology.

In fact, some of the above content I said a little general, we need to know is the maximum increase in a particular page of the overall relevance, search movies, I give to see is a variety of movies, do not accurate, do a comprehensive, do not comprehensive, but also to stack keywords, let it have rankings, in the follow-up work, Site structure optimization must be to the user perspective to develop, can be a steady upgrade.

The last word, good site structure for the promotion of SEO work is more than half the effort, there may be a good site structure does not need to SEO work can have a good ranking, a simple word, a page a word, completely around the word, is a good page!