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One of the experiences: Determine the right business scope.
If it is an enterprise, if there are mature products, plus considerable market demand, this is not a problem. Like the previous mention of Shandong garlic, Shaanxi peasant paintings, Beijing suburbs scenery, are already have a unique resource can be used, only how to marketing. If the enterprise has a product or market problem, you want to use the Internet to make adjustments, or if you are a personal, interested in using the Internet to provide entrepreneurial convenience, to become the network era of new entrepreneurs, then you have to do a good turn.
The determination of the scope of business, the main should be integrated into the use of their own resources advantages, expertise, the most bogey blind imitation. The Chinese people have "herd" of the problem, you must be careful! If you want to do things that no one has to do now, then you lead good. Entrepreneurial entrepreneurship, the core of a "creation" in the word, in this "Chuang" the character embodied in the spirit of innovation, entrepreneurship.
Experience: have the psychological quality of taking risks, while minimizing the risk.
Innovation is always accompanied by failure, but in constant innovation, you will be successful (especially for you "custom" of "Success"!) Getting closer. A door doesn't go through, and another door opens for you. What do you mean "despair"? It is common for an online entrepreneur to try two or three kinds of business and lose.
In other words, your business goal is success, not failure, so every time you try, you have to find ways to minimize the risk. So you need to spend enough time studying, demonstrating, and making a sound business plan.
Lesson Three: Focus on marketing.
To do this, you need to seriously consider the following questions: (1) Why do we start a business? Understand the intent of entrepreneurship, online marketing intentions. (2) What kind of business do we create? Identify the product (or service) you want to run. (3) What are our characteristics? Find the unique "selling point" that is different from others! (4) Our products (or services) can give buyers what benefits? For a simple example, your product is a car door lock. When it's locked, the door doesn't open, and the people in the car don't have to worry about falling out. This is your product to the customer benefits. (5) How to establish a good reputation? You should pay enough attention to the customer relationship, establish the customer contact card, and publicize the customer's positive opinions widely. (6) What do you want the customer to do next? Each marketing tool should have a clear goal for the customer or potential customer to know what to do next. For example, when someone comes to your website, you have to be clear about what they want to do next, to buy your product, to ask for more details, or to subscribe to a newsletter?
This article comes from: Entrepreneur (www.cyezhe.com)