Several basic points to be grasped in website promotion

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Now many internet practitioners are not IP for their own websites, no sales and distress, some friends are impatient, simply can not find the idea of a real promotion, just like chicken, came to a forum on the casual posting, posted is not carefully decorated, the result, of course, not a few IP, Even this few poor IP is a passer-by.

So how can we grasp to let us not lose the direction of the promotion? What principles should we adhere to so that we can quo and go to analogy? The following by the Www.pcjcw.net webmaster Ordinary life to discuss with you.

Website promotion is not the first element, we do the site before the promotion, we must do a good job of the site's basic construction, which includes:

First, the Web site source code of the most simplified, the fastest implementation. Because I am a technical origin, and now a little understand some of the Web site to promote a class of knowledge, so the combination of the two more sense of the importance of the site source code execution efficiency, huge database and site traffic can make very small difference more obvious.

Second, the website art construction, the user's first feeling is very important, what kind of website should match the suitable color, if is the science and technology website, the blue is the first choice, the female class website, the pink department is the first choice, and so on.

Third, the user experience function construction. This requires us to truly simulate a strange user's experience of the site, simulate the user's psychology, what they want most, in the most appropriate time to guide them into more interesting pages, and so on. Alternatively, we can find out the defects of the website and so on through the user survey.

Iv. Search engine Optimization. The above points are basically done for the user, this is mainly for search engines, a content-rich site to do a search engine can make the site's traffic doubled, if we can search a keyword in the top three, it is not only that IP traffic, but also more important is to greatly enhance our brand awareness, I have been very looking at the brand building, a brand can achieve an enterprise can create a national myth.

Five, content enrichment, of course, refers to the original or false original content, content is not only to search engines to see, but also to our users to see, so when we collect content, we must be careful to review, really to our own use of helpful content, otherwise, although it can bring to the search engine to write goodwill, But our users are lost. Earlier, industry friends began to advocate this point.

Do a good job of these points, then we can start to promote the basic, but we should also be clear before the promotion of the following points:

1, the core competitiveness of our website is what, that is, we use what to attract users to see our website, this is not enough to let customers to retain. Core competitiveness is in fact, and similar sites, advantages, similar stations do not have 11545.html "> We have, this is the difference, similar stations can not do, we can do, then this is our advantage."

2, our site's mainstream customers where. With this in mind, we can accomplish the promotion task more efficiently. We go to those where the target group is more concentrated to post, weak text, wider audience, better results, or we participate in the same kind of offline party.

3, we have enough credibility, how can we reassure customers? This is mainly for the vendor category of the site, in fact, the most important customer is the credibility, brand and price, the price can be adjusted in real time, but the credibility and brand is indeed a long-term accumulation, but also through our and customers to complete the transaction, with our frank and accumulated.

4, we choose to promote the platform there are those rules? This is very important, it is the equivalent of our cooperation with others, if you only do according to their own ideas, regardless of the principle of each other, then this cooperation will be successful?

5. Is our customer service system perfect? Visitors come, to feedback information, can someone handle it in time? Interactive generated, indicating that the site to the user really played a role, if the feedback at this time, then this very precious a user may disappear, it is too bad, especially small and medium-sized enterprises are particularly important, but also to strengthen attention.

These are all done, so that we have been a go on the right track of the site, then we dare to publicize it. Website promotion has a solid foundation, promotion is not difficult.

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