Several common patterns of licensed e-mail marketing

From the means of marketing, the relationship between enterprises and customers, the way and content of service provided by enterprises, there are several main modes of licensed e-mail operation.

(1) Customer Relationship e-mail

Customer Relationship e-mail is the most common mode of e-mail marketing. An enterprise invites all customers who visit the corporate web site to submit their customer's e-mail address so that the customer receives an enterprise's occasional promotional message and extension service description. Every new service of a dam launched by the Enterprise website will send a promotional message to each customer and keep in touch with the customer.

(2) Corporate news Mail

Corporate news messages are mostly related to enterprise products and services, and can be attached to a number of editorial language, which is a good way for customers to promote products for enterprises, is conducive to increasing the number of visits to corporate Web sites. can also send a number of business development trends of the latest reports, such as enterprise new product development and research reports, so that enterprises and customers have more exchanges.

(3) Reminder service/Custom Reminder Email

Reminder service mail is the enterprise from the collection of information about the customer's profile, find out some of the customer's special day (such as wedding anniversary, health, etc.), and send the message in a timely manner to the customer to send a greeting. Reminder service mail will make customers feel the warmth of the business.

(4) Partner Joint Marketing

Enterprises can cooperate with other enterprises, and then send the information to the partners in the name of partners. For example, new media observations can send an e-mail message to its customers: "Dear New Media Watch readers, in order to thank you for your long-standing loyalty to our magazine, we recommend to you a partner in our one by one ERA network Enterprise products: Electronic book production tools." ”

(5) License Mailing list

The list of licensed messages, the Opt-in mailing list, is, to a large extent, the target customer list. It is a mailing list that users voluntarily join. Not a list of mailing addresses that are searched online.

(6) Dissemination of marketing mail

Spreading marketing emails is more like a strategy than a chance to advertise. There is an entry to describe it as "viral marketing". This approach is to encourage a company's old customers to their friends to recommend products and information about the enterprise. This "Find friends" approach is known in traditional business societies, but it is strongly marginalized in the Internet. However, some online enterprises due to good products and services, as well as the spread of publicity, the number of customers has made rapid growth. For example, Hotmail, which offers free e-mail services, is a good example, as Hotmail is quickly attracting millions of customers to visit Hotmail and sign up for it, with a Hotmail promotional message at the end of each message sent to customers.

Now the domestic free e-mail has been countless, and in the fierce competition, the capacity of the mailbox is also more and more large, large capacity free e-mail for the dissemination of the implementation of marketing messages provided the conditions for the dissemination of marketing e-mail links below and the enterprise on the network to play a large number of ads, will bring many new customers. The links and promotional messages that are attached at the end of the marketing message are also attached to the customer's e-mail on every exchange, like the highly fertile "virus" that dives into thousands of customers ' hard drives.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

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