Several concepts that must be known to the traditional enterprise bosses to open e-commerce platform

One, external tools to use vs self-built platform:

Using the web as a tool to gain short-term benefits, for example, to join the Portal Enterprise Library, through the Business-to-business platform (Alibaba, Hui Cong, or vertical portal) to promote, the annual fee input small, quick results (for the entry of the earlier enterprises), but relatively passive, platform services costs rise annually, competitive enterprises continue to participate in, Reduce the opportunity to take orders, often forced to fall into price competition in the customer parity.

The boss in the first taste of the benefits of the network, then decided to go into E-commerce, decided to start a specialized e-commerce sector, the establishment of online trading platform, but the independent platform needs a certain period of time before it can erupt, especially the need to integrate traditional resources of enterprises. Put into the Yinianbanzai after the boss will not get through: The original 1~2 individual posted on the outside of the order is not as good as now a group of people busy for most of the year orders less AH.

Therefore, the boss should remember, the original use of other people's platform, just like in the wholesale market set up a booth, now build a platform, the equivalent of your own a piece of land to build a mall. This input-output cycle is long, but later earnings may be greater and more stable.

Second, to shop crowd vs online shopping crowd:

Traditional bosses need to be aware of the potential difference between a shopping crowd and an entity store crowd when they are involved in setting up a website strategy. Otherwise, there is the idea: "I've been doing this industry for decades, I know what the client's heart thinks." Online shopping crowd level is different: for example, automotive supplies, must understand the large stores to buy car supplies crowd is the age of 40 years old, not sensitive to price, and to the quality of the offline experience more concerned about the crowd. And the main people of the net purchase may be 10 years younger than these people, 20~35岁 about the crowd, their consumption level is certainly different.

Online shopping mentality is not the same: instant is the same person, previously in the professional store to buy things, now gradually become accustomed to online shopping, when he was doing shopping in front of a computer mentality is not the same, online shopping when his convenience and thinking of the independence of the decision is very prominent, and store shopping when the scene atmosphere and the influence of shopping guide people more important. The purpose of the Internet, in addition to query more new things, is the importance of convenient parity.

Third, network channel VS Store channel:

Network channels: Online e-commerce is mostly for a large number of people, in order to win, to efficiency, scale to reduce transaction costs, its basic theory is based on the long tail effect-Simply put forward is "to increase the single piece of service goods basically does not increase the platform to display costs, so can be satisfied with more personalized needs to accumulate into a quantitative".

Store Channel: To the region crowd, to margin to win, since the store's value-added services to improve the APR value, it relies on the "2:8 effect" –80 profit from 20% of the key customers.

So in the formulation of price strategy, must consider the network channel "small profits but quick turnover" (unless you are exclusive products, the outside simply can not compare, this is also a lot of people's own brand to take e-commerce reasons). Otherwise the contradictions between stores and outlets are inevitable: stores will say that this greatly weakens the store's profits, and some commodities will lose money. Shop will say that if the price is not low, and the price of the same store, it is difficult to be competitive online. So the shop wants to borrow the resources of the store is very obstacles.

Four, the Network culture service atmosphere:

This mainly manifests in the propaganda document and the customer service aspect, remembers the on-line language and the traditional entity propaganda language may be different, may be more active, has the affinity. The net is basically through the picture and the text communicates with the customer, with the entity shop sense of perception, the smile and the limb cannot express, must understand below: 1, goes to the center: the netizen likes the speech equal opportunity, does not like the serious formal instruction, pays attention to the opinion comment rather than the one-way indoctrination education

2, Personalized: Internet users to exchange or choose products more reflect the petty bourgeoisie sentiment, emphasizing personal experience, feelings, concern netizens comments.

3, Entertainment tendency: appropriate some entertainment, relaxed things, customer service and customer communication can be appropriate hair Lisp is okay.

Of course, there is more, trust your network department team, more patience and support. If you are planning to transform the Internet from a traditional enterprise, welcome more communication and discussion: qq:20588456