Several effective ways to explore the construction of the internal and external links

Speaking of website rankings, "the chain is the king, the chain is the king," saying a long time. This also shows the construction of the chain inside and outside the chain rankings importance. Lang Lang tutors to express their views on the construction of the chain and the construction of the outer chain to discuss with everyone the construction of the chain and the chain, and hope can play a "startling" effect.

One. Chain construction:

1. Homepage link

(1) Place a sitemap on the homepage to facilitate a better understanding of search engine structure for the entire site, thus contributing to a better collection.

(2) hot spots, key pages, key columns should be reflected in the home page. Some of the more important sections that you consider most relevant appear on the homepage so that search engine spiders can take a look at that page while climbing the first page.

2. The page's link

(1) Inter-page, especially between the news plus "Previous / Previous" "Next / Next" and other links.

(2 related page display: For example, I station English teacher resume page at the bottom of the "other English teacher" column.This is better to link the entire article.

(3) content page design some long tail keywords, and do the link to the home page, increase the home page weight.

Second, the construction of the chain

Popular point that the site is like an individual, outside the chain is like this person's friend. More friends, everyone will feel that everyone is good, popular. Similarly, a site with a wide range of foreign links is also often considered by search engines to be a popular site. However, "things like to gather together, people in groups", the quality of the foreign chain is also mixed, a good chain will rank the site has a good role in promoting. So how to find high-quality outside the chain is that many webmasters have been looking forward to be doubted.

Foreign chain construction methods and ways are many, commonly used are: exchange friendship links, blog outside the chain, Wikipedia, forum posting, signature and so on.

1. Exchange Friends: The exchange links should follow the principle of "gradual and orderly progress" and persist in seeking good friends as a long-term task. The conditions for the exchange of friends do not just "only PR from" the other site included, snapshot update cycle, the main keyword rankings are very important reference conditions.

2. Baidu library, Douding network and so on in the search engine has a very good weight, original or find something worthy of the majority of Internet users to share this type of site, fill in the description of the general can add a text description, in the text Add your URL to the description.

3. As for the forum signatures and blog building outside the chain, personally think that search engines are not inclined to such links. Although not cheating, but the value of such links have been greatly worse, especially copied blog articles, most are no longer included in the search engine, add the URL link will not be found. Articles completely original blog is another matter.

4. Create and participate in editing encyclopedia information, where you can add URL links in the Extended Reading. Be careful not to smell too thick, or difficult to pass the audit.

5. Some good classified information sites, such as the market, 58, Eden and other sites appropriate release information and bring the web site.

6 million to avoid foreign software chain. Suddenly mass chain, the probability of being punished by search engines is very high. Unless you break the jar broken, or personally do not recommend taking this insurance.