Several factors that affect the ad-click rate

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Advertisement is the most simple and direct way for stationmaster to obtain the income. This is one of the reasons why advertising alliances are now so popular. How do you make use of AD league ads to get more revenue? We know from five aspects.

1. Advertising Display principle

Our most commonly used Baidu Alliance, Google AdSense, Sogou Alliance belong to the CPC pay model. We just need to sign up for these ad alliances to authenticate our website and pick up the ad code. Adding code to our website will enable you to display your ads.

The content of the advertisement display is decided by the advertising alliance according to the content of the Web page and the search history of the user in its corresponding search engine. For example, we often search the search engine "makeup style", that we may see more cosmetics and make-up training ads. In view of this, I strongly despise those who often ask me, "Why is your forum full of aphrodisiac ads?" People.

2. Web content Impact Advertising display

From the above we see that the content of our web page will largely decide to display the content of the ads, so we need to provide more detailed web content, which will help the advertising alliance ads accurate delivery, increase the click rate. Even if our website content is not rich enough, it is difficult to pass the audit of Google AdSense.

3. Advertising Location Impact Ctr

Let's take a look at the picture below. Most blogs and portals are usually the same layout pattern.

Advertising 1 is the location of most sites used to put ads, so the user is naturally automatically ignored, the ad position is usually not a high return, whether it is 460*60 or 728*90 ads are difficult to have how many clicks.

Navigation under the 2 is a very good advertising position, the profit is much higher than the advertising 1. If the whole station shows, this may be the highest profit for the entire site of the golden position, whether it is 960*60 or 960*90 are very good, 960*90 will be a little bit higher click rate.

Advertising 3 and 2 have robbed the eyeball suspicion, if not counted as advertising 3, then 4 put a 250*250 or 300*300 ads will undoubtedly be the main text page (not home page and category pages) conversion rate of the highest advertising position. Advertising 3 and advertising 4 usually can not appear at the same time, otherwise it will give people too much advertising feeling. The user experience is, after all, a priority.

Advertising 5 is less than 2 of the conversion rate, but this position is still in the first screen, more than 6 ads and 72 positions better.

Advertising 6 Although at the end of the article, but can not be underestimated, handled well also will have a higher income, if the user feel that this is not advertising but part of the article, then the advertising 6 is also a very good position.

Advertising 7 suggest you choose Sogou text ads, Sogou text ads are characterized by he will not prompt this is advertising, and the arrangement is also related to the arrangement of the recommendations are very similar.

Advertising 8 can get a 160*600 of the Ferris ads, when the left side of the article longer, the right side of the ads to move to the more wonderful.

4. Advertising size Selection

In fact, I have said to everyone above, you can choose 250*250 and 300*300, banner ad choice 960*90 or 960*60, the end of the article to choose the 728*90 ads is very good.

5. Characteristics of advertising alliances

Baidu is undoubtedly the largest advertising alliance, its advertisers are also the most, which also gave the webmaster more opportunities. Usually the competitive industry will be in the Baidu Alliance to get more revenue, but the general industry price is slightly lower than Google. Google's audit is very strict, the advertising display of relevance and error-click behavior calculation are more accurate, the beginning of the settlement than Baidu and Sogou 100 yuan for more heightening-is 100 dollars. The risk of placing Google AdSense is also relatively higher, as long as they are found cheating, will be immediately stop the account, the money will not be cleared. and Sogou Alliance is undoubtedly more weak than Baidu and Google, the accuracy of its advertising is very low, the unit price is not low, but few clicks, the total revenue is less than Baidu.

If it is more advertising location, you can register a few advertising alliances, after all, ad league for each page of the number of ads is limited. For example, Baidu limits a page not more than three topics to describe ads.

Try it quickly. The author of this article: Bride Makeup Styling http://www.ineixun.cn/Reproduced Please specify, thank you!