Several factors to be noted in writing website title

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When we choose the domain name, space, procedures, it is necessary to determine good title, the title of the key to determine the ranking of keywords have a direct role, the title must be written to match the degree and relevance, the title of the keyword ranking has a great impact, so for the title, we must take into account each factor.

One thing we should understand is that a key word if we want to do it up, we have to be divided into two steps to go, the first key step, we are to have the search engine included in the various factors requirements, for the initial ranking, we call the driving force, and for the stability of the ranking we call the maintenance force, So in the initial rankings of the site, we have to do its driving force.

Many people like to write their own brand words in the back of the title of the site, in fact, this idea is wrong, and many people write a very good title, the choice of keywords are also very many, keyword selection will reduce the weight of the site, if you write more keywords, unless you this industry is a relatively unpopular industry, There is no one to compete with you, or to compete with you are some of the inner pages, then naturally your keywords will be ranked quickly. But if you compete in this industry, writing too many keyword titles is basically less competitive.

If your competitor is the same as any of your other factors, and the title is better than you, then it will be faster than you, so say, the title of the writing to meet the initial impetus, and the search engine shows the title is 32 characters, so we try not to write too many keywords, otherwise one can not do, keyword too much, will lead to decentralization, not conducive to the content of competition, decentralization we have two elements to understand, one is the title contains a large number of keywords, will be dispersed, the second is the title and you do not match the content, which led to the dilution of the content value. This is the title and the relevance of the content, so the fewer keywords, the site's ranking more favorable.

In the early title not only for the keyword ranking has the impetus of the role, but also in the late stage of the site has the function of maintaining force, this is why? We know, now Baidu's Click Principle is based on user experience to design, the more users click your ranking will be better, so the title of the user experience is also very fastidious, If your title design is not good, then affect the stability of keyword ranking, now the user is more and more picky, it is because the user requirements are more and more high, and they for some of the requirements of the subdivision is more and more high, and as seoer, we play a role in attracting traffic, Guide the user to find what he wants, but if the design of your title is messy, it will affect the user's clicks.

The impact of user clicks are mainly two factors, first, the user's first click, the title is not good, even if you rank in the first place may also click Very little, and users through Baidu to click on your site, which is what we often say click weight. Second, the impact of customer retention, how to let a user to remember your site? Users can not spend a lot of time to remember your URL, just remember your title, so for the title branding is very important, so the title as far as possible to be colloquial, not only conducive to oral communication, but also conducive to the spread of text meaning.