Several important factors influencing the ranking

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I believe many webmasters know that search engine optimization, in the natural search rankings, ranking is the most important.

How many rankings can play a role? Average user in search results, the bottom will not be more than 3 pages. That is, after searching the 30 results in the list, it basically doesn't work.

The so-called site rankings, accurate statement, is the site in a specific keyword search results in the rankings.

This article is about the factors that affect the ranking, how to choose the key words, talk later.

Keyword highlighting

The title is the most prominent part, consider putting the keyword in the title, which is also the reason to write a good title. In addition, with good h1,h2,h3 such as headline tags, the key words to put in the body part of the first part, preferably the first 20 words.

How often the keyword appears

Keywords appear in the page frequency, should not be too high, high will have been the danger of search engine punishment, it will think it is in the excessive accumulation of keywords.

The weight of the keyword

The weight is the proportion of the keyword in all text. My advice is not to exceed 8%.

Approximate effect of key words

Some synonyms, or the approximate meaning of the keywords, will appear in search results, in the design of keywords, you should consider the near-synonym keywords.

Where the keyword appears

Search engines will pay more attention to these locations of keywords, title,meta,h1-h6, top 20 words, hyperlinks, Alt, page last. [Title + directory + Station name, www.zaxsw.cn this station title to do better]

Non-page factor

This part is the most difficult to operate, such as I have been talking about to increase the quality of the links, rather than spam links, and how to find effective external links, the purpose is to improve the visibility of the page and website, the English version of the site popularity.

There are five main features that are affected by the external chain:

The number of your site outside the chain, the chain on the page there are a number of links, your site chain out the quantity, your chain used in the link text, the external links near the key words. These features can affect each other, but also affect your site rankings.

With the progress of search engine technology, the user clicks will also be tracked, the rate of high search results, its ranking will be affected.