Several important factors of choosing keywords in website promotion

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In the website promotion, the keyword choice occupies the pivotal position. Keyword choice of good or bad, directly affect the search engine included in the situation, but also affect the browser to make it easy to search your site, and the appropriate keywords can give visitors play a guiding role. So in the website promotion, in the choice website keyword, we should be cautious, the following is the choice of key elements:

1. Not too broad keywords

Because the keyword is too broad, search engine search scope also is wide, obviously the competition also can be very big. We do not create unnecessary trouble for ourselves, key words as long as the comprehensive summary of the content of the site, type on the line.

2. Keyword not too long and not too special

You think, when the search engine search the site, who would like to type more, they want to only play a letter can search the desired site. Some friends put their names, or your own company name as the keyword of your website, you think about, who will care about your name or your company name, unless you are famous, unless your company is very cattle, like Baidu, hao123, people will remember you.

3. Change the angle for the user think, focus on the keyword 17891.html "> popularity

For a very simple example, your website is an online florist. In the preparation of keywords for the site's main products and services, you can also ask those who are not familiar with the network of friends to see if they want to search your products, they and how to use the keyword.

There is a keyword tool, Yahoo provides, enter a keyword, then it will tell you some relevant keywords, and the corresponding search volume, this data is based on Yahoo's own search statistics. There are also some tools to refer to, such as Google Trends, and Baidu Index, when you have two keywords, you can tell you which search more frequently.

The data can give you a concept of which keywords are searched more frequently and when to search for these words less.

Obviously the roses are generally more searched than carnations, and the roses have a high peak of search in two months. The search for carnations peaked in April. The choice of these keywords also includes the region's popularity, language popularity and so on .... In a word, we carefully study.

4. Select the most frequently searched, the least competitive keywords

Above these points, I think should be the site to promote the choice of key words to notice some of it, so that will make your website promotion with less effort. Finally hope that everyone can make their own site to obtain a higher PR value.