Several important factors of the marketing of successful operation events

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In the network marketing, to the enterprise PR personnel, can often suffer such setbacks. You've worked on a PR campaign, prepared a number of pages of press releases, and invited journalists of all categories. However, the next day, when you bought the newspaper with confidence, you invented it, as long as most of the media coverage of your PR affairs, and they use less ink, these media is the least influential. The most sad thing is that some reports are almost complete without quoting any text from the press release. The reporter just described a small detail in PR matters.

A successful event marketing must contain one of the following four elements, these elements contain more, can refer to: Event marketing success stories: Haier for the Olympic Games refueling! The greater the chance of success in marketing. The elements of the news value are also the elements of the marketing victory include:

1. Importance

Refers to the importance of the content of the matter. The criterion of determining the importance of content depends on the extent of its impact on society. Individually, the greater the impact on the more people, the greater the news value,

2, Proximity

The more the psychological, the better, and the geographical proximity and relevance of the audience, the greater the value of the news. Psychological proximity contains the factors of occupation, age and gender. Individuals have a particular fascination with their birthplace, their habitat, and the places where they have left their wonderful memories. So be aware of the proximity characteristics of your audience when you're planning something marketing. Generally speaking, the more the point of the connection, the more people will pay attention to it.

3, the interest of

Most audiences are interested in the novelty, aberration, metamorphosis, and taste of the goods. Some people think that human beings have innate curiosity may be called the nature of journalistic desire. One thing the facts are newsworthy as long as they have an element. If there are more elements at the same time, the more complete, the news value naturally greater. When a news has all the elements at the same time, it will have a very good news value, become the object of all media to catch up with.

4. Obvious sex

The more well-known the people, places and events in the news, the greater the value of the news. Heads of State, government dignitaries, celebrities, historical cities, historic sites are often the place of the news.

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