Several important factors that affect the rank of enterprise station

Source: Internet
Author: User
Keywords Enterprise Station SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now do SEO optimization Enterprise Station with a lot of peers, basically do the Enterprise station optimization or novice very much, every day to know to write articles, hair outside the chain, exchange links, so that you can wait for the ranking of the time to take a commission, and when the site accidentally was K, but also the fear of the Commission is gone, But also to compensate the customer's money. Although everyone has their own views on the optimization, but many beginners know that is a general situation, but also know exactly where to push hard, but for some of the details of the optimization is not very clear, so it is very important to understand the details of the site optimization, especially just the seoer.

A site wants to have a good ranking, a good collection, the impact of the important factors have a lot of aspects, the following from my personal hands of the station, "orifice meter" This word, Baidu Index of 144, say some impact on the site ranking important factors:

Website. Site good and bad, only need a glance can see, the template is good-looking or not, template compatibility, the opening speed of the site.

1, the choice of space, from the site's space choices, the domestic space is better than the foreign space, because most of the domestic space than the foreign space connection faster. Of course, there are a lot of space in Hong Kong, but these are limited to the lack of record space. Space in the country also means that access faster, spiders crawl faster, user access faster, so that the overall performance of the site is good, that is to help rank.

2, the website template, from "orifice flowmeter" The word home page natural ranking of a total of 6 enterprise stations, these 6 station templates are not the same, that is, if your station and row in the home page of the template about the same, then you'd better change a template, because no one wants to see the same Web site. So the site template of the original degree of influence on the ranking is very important. Website design, from the above 6 station design, home layout basically maintain consistent, that is, the above is the animation, the left below is the product navigation, the right is the company introduction and product display. There is also the compatibility of Web pages, from the compatibility of these 6 enterprise stations, there is no error on the Firefox browser, because all the Web pages will be the compatibility of IE as the main reference, so in other browsers above also basically no problem. Because spider can not recognize the compatibility of the Web page, but from the spider "User experience degree" starting, there is always better than No. But this web page compatibility is only a small percentage of the impact of the rankings. After all, in the rankings of other keywords there are many bad compatibility of the site.

Ii. content. We all know that spider like original content, but because we do Enterprise station, the product name that the enterprise sells is the same, except the designation is different. And content is nothing more than "products" and "articles."

1, the addition of products, we add products, we will be the title of the product named "Orifice flowmeter Manufacturers" "Orifice plate Flowmeter Price" "Orifice plate flowmeter principle" and so on, but these have been used by peers, we can use what? Judging from the names of the 6 enterprise stations listed above, Did not use the long tail word to name the product title, but the title of the product content page will overlay the site's keywords, this will always feel that they have the content page is named the same title, the spider will take it as a repeat page, but veteran said, these can increase the Site keyword progress, this is a controversial place.

2, the News of the addition, because we these seoer for these what "orifice meter principle" are not understand, so when we write articles, all of them are on the Internet to search others have written out, and then copied some of their own to write some of the imagination, if so, an original article on this written out. But after all, we are not professional technical staff, write the article again good is only to ensure that included, moreover, Baidu also said "original is not equal to high quality." Therefore, the effect of the original article on the rank of the enterprise station will not be particularly big.

In the selection of the content of the article, some enterprises will choose the current news, some stations are purely professional articles, the role can not be said to write the news will certainly not be good, our company veteran said to write current affairs news can, but not every day in writing, after all, current affairs news and the site's key words are not closely related, Write more than just add, for the rankings without a little influence. This can be regarded as a controversial place.

About anchor text, some sites will be in the article page to add Product content page anchor text, and some will be added to the homepage of the navigation, but its purpose is only to let the home page into Baidu ranking home, so that the anchor text is added home or product content page does not rigidly stipulate which certain effect is good, But theoretically it is best not to point to the home page, if done more words, it may be considered cheating.

Third, outside the chain. Chain this thing, very important, "the content of the king, the chain for the emperor," which is also the sentence should be the "wine is also afraid of the alley deep", the article written again good, spiders are not included in vain.

1, we also know that the chain to have a broad, that is, outside the chain can not just in the forum, or fixed a certain business-to-business information platform released. This is even more outside the chain, for the site's ranking is not too big effect. In other words, our outside chain to wide fan distribution in many forums and business-to-business information platform above and a variety of blogs, Baidu products above. In this way, the weight of the increase will be very fast.

2, but although we know that a wide range of outside the chain has a very good role, but sometimes we look at the competitor's site to find the other side of the chain can not be more than hundreds of, more than 1000, these are not much, nor representative, but why other people's station can be ranked in front of it? Therefore, the impact of the chain on the site rankings is no longer as decisive as before.

Four, links. Links as can be directly driven by the ranking of important factors, if you can have a high weight of the site's friends chain, you can directly drive the weight of our station.

1, we all want to go with better than their own site, but most of the time we can only exchange and their own equivalent of the site, because their ranking is so point, traffic on a few, and then, a weight of 2 of the station will not easily with a traffic only a few stations to exchange links. Of course, this time, we can only change the same as their own, if there is a good willing to change, it is better.

2, from the exchange of the way the chain of view, the tradition is to rely on QQ group to exchange with each other, but this way, only short-term use, because the QQ group inside the people will not change the water, now add a new QQ group is very difficult, so in the QQ group in exchange for a few related, At this time we will go to the link trading platform to find, Webmaster trading platform is a very good place, basically will be some SEO people will be posted on the link, this time we only need to login webmaster account, and then search and related to their own website, point to add their QQ number, basically as long as add, Others will agree. It's very easy to swap links with them at this time. Because these are related websites, it is also very easy to change.

But sometimes we see those row in the home page weight 2 station, their friendship link is not particularly many, and also not all are weights 2, this also explains, although the friendship link may direct the ranking, but its function is also very limited. Of course, if the site has entered the home page, and then to change their own better than the site, the rankings will be very stable.

Summary: The factors that affect the ranking of Web sites are manifold, the importance of the specific induction template, content, space, outside the chain, friends chain. Only in all respects to do better than the competitor, our ranking will become better.

This article by the orifice plate flowmeter manufacturer Jiangsu World Instrument Co., Ltd. summarized, reproduced please indicate the source.

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