Several key points of enterprise developing microblog marketing

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With the rapid development of the network, micro-blog has become the new favorite of People's social network, just two years, micro-blogging development all over the country, more and more people became micro-bo control.

Sina Weibo and Tencent Weibo is currently the mainstream of the two micro-Bo platform, micro-BO users are basically divided into the two, the vast number of people can give your business to bring many business opportunities? Some people who have a good sense of smell have already begun to stare at micro-blogging, planning how to use micro-blogging platform to marketing enterprises, to gain benefits for enterprises. E-commerce types of enterprises do network micro-blog marketing Earlier, there are some brand enterprises are constantly trying, some have been harvested. Today I will discuss with you the problem of enterprise microblog marketing.

First, find the right positioning, clear target customers

There is an old Chinese saying that impatient can not eat hot tofu, quick success a knife-cutting approach to micro-blog marketing is also not useful. The purpose of the enterprise is very clear, that is, through micro-blog marketing to improve their visibility, then the first thing to do is to find the right positioning, after the content to be published to arouse the attention of customer groups. Information from the release to the reception requires a process, the process is like the structure of the pyramid, spread, wildfire, the more widely spread. What do companies do next, by positioning them correctly and creating microblogs?

1, the content is the key, the creativity is the bright spot

The microblogging content that the enterprise publishes must be able to satisfy the user's information demand, so that the user will recognize your enterprise. Just now mentioned the positioning of the enterprise microblogging, on the basis of the release and positioning of the content, so that the attention of your users will be more trust in your business. Short of 140 words can express the content is limited, this needs the enterprise to excavate the content the creativity and the bright spot, has the creativity and the bright spot content to be more easy to receive the fan's forwarding, otherwise not only the fan does not forward, will also because of the prosaic and loses the fan. Publish the content of the micro-blog is also one of the ideas, more ways to dig their own.

2, hype help promote, celebrity effect

Just started to build Weibo, it is necessary through some activities and hype to attract users attention. When the amount of fans to a certain extent, you can carry out a number of feedback to the user activities, of course, but also in the promotion of their own enterprises, the purpose is to constantly attract the attention of fans, so that fans active in micro-blog, loyal to the enterprise's microblog. NET is the use of Chen Yao's celebrity and little-known, repeated advertising rolling broadcast, sweeping the vast number of netizens ' brains, the effect is very good. Thus, the promotion of corporate micro-blog marketing can also refer to such practices, with the help of the obvious power to spread their own enterprises. The number of star Weibo fans is staggering, and even the less famous stars, the number of broadcasts he brings is very impressive, the more fans, the more followers, these fans are likely to become your customers. For example, Xie Na issued an advertisement, broadcast fans as high as more than 2 million people, I suggest jewelry enterprises and cosmetics companies can also follow, that is, to find stars endorsement products, but also let the stars in their own micro-blog published ads, both Qi Mei.

3. Handle Crisis PR skillfully

Microblogging platform for the effectiveness of a very high, the general good things not to be remembered, the notoriety of the words can be very popular. In the face of crisis public relations, enterprise Weibo should be positive and meticulous attitude to treat the views of fans, especially during the activities, must embody fair and impartial, try not to arouse fans ' doubts. Crisis PR is common in many areas, such as celebrity scandal or divorce, and no matter how the star responds, it is a PR awareness. We all need to have a high degree of crisis PR awareness, never ignore the power of Weibo.

Second, subdivide the target customer base

An enterprise will have a variety of products, each product target customer base is not the same, enterprises should be targeted to classify the establishment of micro-blog. As in the department store's counter settings, product sales are divided into the floor area, the target customers will be clear. There are many ways to classify products, such as by sex, or by price and so on. Corporate product Weibo's fan base should also be relatively clear and fixed, such marketing more efficient and accurate. Everyone familiar with Taobao mall is a successful example, product classification is very clear.

The above points are my research on micro-blog marketing Some of the understanding and views, micro-Bo marketing prospects are very broad, a long way. As long as firmly grasp the content of Weibo, cleverly use of celebrity and deal with crisis PR, detailed customer information collation and classification, with the help of micro-BO platform, enterprises can do more with the characteristics of marketing, more practical, business marketing road can be more and more wide. The above view is my shallow see, hope to be able to resonate with everybody, also hope more people participate in the research of microblog marketing, explore more micro Bo marketing method. Original article from: http://www.xiaochunv.com online how to make money reprinted reserved links!