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As an SEO beginner, always like to stay in the traffic on the site above, naturally, many people like to pay attention to more popular keywords (such as: SEO, car rental) through the optimization of hot keywords, you can in a short period of time to allow the site to significantly improve traffic, and then through the flow of popularity Get a profit by inserting some advertising code into the Web site.
Through this hot keyword optimization, you can quickly get traffic, you can achieve a little profit, as some SEO novice or amateur can more research on the latest dynamic of the search engine.
Baidu is China's largest search engine, nature, Baidu treats the Hot keyword processing way is also the most attention, in 09 ago, in Baidu do hot keyword or more effective, and Baidu did not target this series of problems special algorithm, but into the 09, Baidu for this popular keyword has made a big change, many new stations are unable to enter the rankings.
Here is a brief summary of the current Baidu optimization of the hot keyword some attention points.
1. The website domain name is not easy to adopt the new domain name
Baidu has always been to treat the new domain name is more relaxed attitude, compared to Google, it should be very relaxing. In Baidu to optimize a new site, can be a short time to get a better ranking, but for the hot keyword, it is best to avoid the use of new domain names, high search volume of the key words Baidu will not give the new site too much ranking opportunities.
2. Try to avoid excessive optimization
If it is the optimization of hot keywords, as far as possible over optimization, such as the keyword density is too high, outside the chain increased too fast. Even do not completely targeted optimization of a hot keyword just, by the way to optimize some long tail keywords on the overall site is also more beneficial.
3. Update original content, avoid duplication
Would rather less update an article, do not deliberately copy too many articles. If it is for hot keywords, it is best to use the authority of the original article, so that search engine to retrieve the authority of your site, such words are more conducive to the recognition of search engines.
4. The external chain should pay attention to the quality
Baidu treatment of the quality of the chain is particularly stringent, particularly popular keywords above, do not do too much junk links, to be Baidu is not considered a garbage station. Try to avoid the export of spam links, especially the kind of pure SEO station. SEO Baidu optimize website optimization