Several methods of how to conform to the public opinion mining key words

Source: Internet
Author: User

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In the modern society information explosion of the network, how to improve the site search rate is every site staff are discussing the problem, in the whole process of SEO operation, the key words undoubtedly play the most important role, and how to accurately excavate the Internet users search habits is a common problem they encounter.

So how to accurately dig out the Internet users search habits? What we need to know is what words users usually use to search our website, what are our target users looking for? This is a problem we have to consider when making a keyword.

1, analysis of Internet users of the search habits can be based on the characteristics of the Internet users, different classes of netizens for the network search target demand, economic situation and social status similar, common stratum demand will promote this layer of people to seek the same goal, We need to make a comprehensive analysis of their life habits and various factors to approximate what they want and need, and form keywords and long tails based on what they "want and need" to get the search volume.

For example: In the workplace white-collar women, their requirements for clothing is different from ordinary street girls, high quality is their most common demand, we have to high quality-related vocabulary manufacturing keywords for this class of people to "flow recovery." and seasonal changes will usually have a direct impact on the user's product selection, we can target the different characteristics of netizens in different seasons in the process of product demand analysis and then get the most accurate information keywords, and then the long tail word based on the derivation of more relevant long tail words.

2, analysis of netizens "inert", here said the Netizen "inert" refers to the establishment of the keyword is just right, when you want to search for a message, in your mind will directly produce that word or words, such as: "I want to find a cowboy skirt collocation method, I will directly enter the complete information, I would like to immediately find the relevant denim skirt with information, do not want to spend extra time to handsome election.

3, rely on hot words, almost all site operators know that the hot words as a key word will make the site get a higher click rate. such as "I Am a singer", such words.

4, self-mining keywords, that is, to create their own search source (brand name), the use of the creation of the key word value is very high, but the requirements are higher, need to spend a lot of effort to do the promotion. For example, "point rice fashion", want to learn clothing collocation, to understand the latest fashion clothing mm all know to point rice fashion online to see the relevant information.

Finally, it is worth mentioning that article value of the problem, that is to say, "user needs", the key words do well again, the content of the article empty, the reader can not find him into the original intention of this article, will make your website lose credibility, this will affect your entire site can survive for a long time.

How to comply with the public opinion mining key words of several methods, by love to ask the network original http://www.aiwenwo.net/reproduced please specify, thank you!

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