Several methods suitable for small and medium-sized enterprises to do search engine marketing

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I believe this topic many people want to know, but also believe that many people are also trying to implement and implement. But what I want to say here is, do you really understand search engine marketing? Do you really know how to do a good job in search engine marketing? Know how to make the company or enterprise profitable through search engine marketing?

Before I start, I want to talk about the concept of search engine marketing, what is the search engine marketing? search engine marketing abbreviation SEM, is according to the user uses the search engine the way, uses the user to retrieve the information the opportunity to pass the marketing information to the target user as far as possible Use this approach to increase the company's brand exposure, thereby increasing the effective flow of the site, so as to obtain more potential customers, so as to facilitate more transactions. Search engine Marketing His core idea is to let users through the Internet platform to find information, and by clicking into the site to learn more information. So how to make use of this Internet ocean entrance?

Excellent game SEO think that the general small and medium-sized enterprises as long as the following points can achieve a certain search engine marketing results:

First: Bidding ranking

Bidding ranking this method and means is the most immediate, as long as you set up to promote the account, set up to promote the key words, then these specific keywords will immediately immediately see in the search engine, the fastest speed and the best way to show in front of your potential customers.

Although this method and means have a lot of advantages, but everything has a double-sided, if you do not know how to use the least money to maximize the benefits, then such a bid ranking can only let you burn the money, until you are disappointed with the bidding rankings.

Second: SEO

SEO This word is believed that a lot of business leaders have heard, and in recent years in the domestic hot popular, but also by the majority of small and medium-sized enterprises recognized. Because he can use the lowest input to achieve a long-term stable ranking. and SEO relative to the search engine marketing, he is the search engine marketing the most core of a method and means.

Although SEO is very magical, very effective, but to do SEO is not so simple one thing, he needs the right ideas and methods, strong executive power, coupled with the control of the details. Without these SEO is still a false talk.

Third: Classified information

Classified information believe that everyone is not unfamiliar, like: NET, People's network, 58 of the city and so well-known classified information network. It's almost wonderful to post information on a platform that can release information for free, and most of our information on these highly weighted platforms can be found on the first page of the search results page.

Why do you want to do classified information Web site? The purpose of the classified information website is to increase the product information of the enterprise and the coverage and exposure of the service information on the Internet, so that more Internet users can know, understand, recognize and eventually become consumers.

Part Four: question and answer platform

This question and answer platform is the most representative of Baidu know, we often see the first page in the search engine most will have Baidu figure, this is not surprising, because this platform is Baidu's own products, and because this is an open interactive platform user experience is very good, so he will have a good ranking.

What we need to do is to use these high-quality and high quality questions and answers platform to promote, through these platforms to our product information and service information to our potential customers, use this platform's user approval degree to attract and transform customers.

Finally, the competition SEO for everyone to summarize the search engine marketing Five elements: 1, the construction is suitable for search engine searches the information source; 2, creates the website/the webpage by the search engine to collect the opportunity; 3, lets the website information appear in the search result the front position; 4, obtains the user attention by the limited information in the search result; 5, To facilitate access to information for users. Transfer from: http://www.yosite.net/reprint Please specify