Several misunderstandings about the construction of small and medium sized enterprises website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

According to statistics, the current small and medium-sized enterprises have 90% have built their own web site, but the real site to revitalize, the role of not much. What causes it?

Misunderstanding One: Website construction has no goal. This is the vast majority of small and medium-sized website construction will appear problems, many are for the site and the site, see the same industry people have a website, if they do not make a website feel not up to the pace of the times, so simply also to a bar, and more than other people's website to do beautiful, at least the business owners feel beautiful on the line, They don't care about what optimization, search engine included not included, user experience and so on, corporate website is like a beautiful ornaments, there is no hope that it can add to our interests, so the time to build the site is no goal!

Misunderstanding two: The website usability is very bad. It is well known that the Web site can operate well away from the speed of the site and the server has a great relationship, and most of the corporate Web rental server quality is relatively poor, good dozens of people use the same virtual space, but also very easy to be hanged by others, slow to open the Web site is a common problem, plus the server will sometimes hang off, Even the site is not open, and some sites are page dislocation, the wrong link, blank page, which is the enterprise site is not very good development of the main reason!

Misunderstanding three: The content is simple, mostly picture-oriented. Many of the corporate websites are taking some of the company's promotional photos, introduction to the company on the internet, perhaps some of the corporate site will add some industry news or something, and then a few years will not update the site, product photos are one-time, will not increase will not be reduced, and even some enterprises even to take photos of products are not necessary, Copy it directly on the Internet! In addition, the entire page of the enterprise website is flooded with pictures, where the text appears very little!

Misunderstanding four: No user experience degree. Many websites do very poorly in user experience, for example, some customers proposed that the site should be changed as far as possible, so that they better browse or better use, but most of the answers are silent, silence, silence, not in silence in the outbreak of death in silence, so the enterprise site is so dead!

Misunderstanding five: No online marketing thinking. A lot of corporate websites are done and put them there, no matter what, the daily traffic is basically zero, because they don't bother to open, let alone pay attention to customer browsing, on the site for Traffic statistics and analysis, how to optimize the site, improve the user experience is not to mention, even advertising are lazy to do, The promotion Post writes the soft article basically is impossible to complete the task, therefore the website can only wait to die!

Misunderstanding six: There is no effective communication function. Some corporate websites will also do some product sales on the site, but some companies do not like to provide 24-hour service calls, or they do not want to do so, just leave an e-mail on the site, and e-mail is not an enterprise version, directly the kind of free to apply for personal mailbox, Some companies, although useful online QQ and TQ functions, look good, but QQ is either permanently offline, or permanent stealth, for the user does not have the slightest effect!

Look at their own web site, whether fell into these misunderstandings! Since we have chosen network marketing, we must do it well! Play the network marketing the greatest power!