Several misunderstandings in enterprise network Marketing

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Now although each enterprise has started to dabble in the network marketing, but faced with this kind of status quo, they spend the same money but different, in the end Enterprise and enterprise is what difference? below for everyone to sum up some enterprise network marketing common misunderstanding.

1, impatient to eat hot tofu.

Now the advent of the network era, many enterprises are also aware of the importance of network marketing, but the enterprise marketing is not too correct understanding, one only want to help their business through the network expansion and product sales, so also began to do the website, release some information, a large number of network promotion. But soon the problem appeared, because they did not have a systematic plan began to blindly promote, if three months past or no effect, feel the money white, immediately stop investing, of course, the network

The promotion plan naturally is a dead man, presumably they will be a long time have lost confidence to the network! In fact, network marketing is a slow process, impatient is not eat hot tofu, but also according to their own situation to carry out a systematic analysis, to develop a plan for their own, Not only from the website construction also has the cost budget as well as the implementation to each work the person responsible, such a structured team rather than the disunity, can arrange all the work to be appropriate, then can obtain the success.

2, website construction puny.

Many enterprises on the site's awareness is not enough, the fundamental awareness of the site can also be marketing, the company's website just as a device, and can not play its marketing function. Most companies believe that the website is the company's online signboard, blindly pursue its surface gorgeous, pay special attention to aesthetics, and not to pipe is compatible with network marketing, so, the website construction company is also depending on the customer for God, in the appearance of the site to make a big fuss, improve the cost of the site, and greatly ignored the business station marketing purposes.

Therefore, here should be clear: the basic purpose of website construction is network marketing. The website is not only to be beautiful, but also practical. Pay attention to the construction of user experience link.

3, blind to the ineffective promotion.

When we surf the Internet, we often find that there is a lot of spam in the mailbox, there are all kinds of forums, blogs, message boards, stick What are all kinds of enterprise law of the rubbish information, although the near stage a little effect, access will rise can also bring a little potential customers, but in the long run, the company's money is not enough to cure the scars now caused, There is no harm in the future. Now in this era of rampant advertising, everyone hates rubbish information, once such rubbish information and a business relationship, the image of consumers in the heart of a sudden collapse, I am afraid that after jumping into the Yellow River also wash not clear it!

If the enterprise only because the promotion of cheap and only see the immediate interests, and rely on the way to promote damage to enterprises, blind pursuit of that kind of malformed marketing model, will be lost in their own excavation traps, missed the best opportunity for enterprise development.

4. The phenomenon of follow up is unusually serious.

Now the principle of each enterprise is "to know each other, win", here I want to say is to do the letter, not as well as unknown. Today's enterprises are like to imitate peers, once a certain industry has a network marketing products, will soon find almost exclusively enterprises are in use, this is the current serious follow the disease! Do not compare the psychological numbness of the brain, adhere to their own judgment, for the peer approach to the enterprise itself according to the status quo " Take its essence to its dross ", to find the most suitable for their own, in order to make the network marketing business carried out.

5, do not understand the bidding service.

Bidding products is also an important means of SEO, there are more and more people began to use this service, but because of its not deep understanding, thought that the money can wait for customers to knock on the door, and soon found that the effect is not ideal. The reason is that there is no right to bid the product maintenance, competitive bidding effect by a variety of constraints, the daily consumption of the budget, keyword density and summary reports and other later work directly affect the effect of the bidding,

6. Don't wait for customers to knock on the door.

At present, Google, Yahoo, Baidu and other search engine bidding products are the mainstream of network marketing products, more and more enterprises choose search engine bidding products. Most enterprises do not know that after the purchase of auction products and maintenance of this thing, but static waiting for customers to come. After a period of time to find a little effect at first, then the effect is getting worse.

Enterprises in the use of bidding should pay attention to, can not wait, choose the strength of the service provider for product maintenance.