Several points needing attention in the process of writing soft paper

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Stories, experiential soft wen seems to be more and more no market. Especially the story, most people think that is fabricated, soft writing, more emphasis on the news, of course, this is just a personal feeling, perhaps write a bad story soft wen, here to complain about it! Enterprise products, corporate image are inseparable from the propaganda of soft text, met a master, to explore some, For oneself always to soft wen heart born in awe of time, this master very self-confident say, soft wen actually very good write, everybody writes actually all similar. However, there is always a gap. "That's your mindset, the highest level of soft writing is not advertising!"

No matter what the definition of soft text, it is advertising itself, no matter how many gorgeous cosmetic words in front of the soft text, the final essence or advertising. So, in the soft text creation process, tells oneself in writes the advertisement, yes! is to write ads, no other, whether it is the product of publicity, or the shape of the corporate image, nothing more than the use of text products or other users to tell the group, the target crowd, understand this, write soft Venlai seems more in line with the theme of some.

Therefore, in the writing tone, the soft text try to avoid high, big, full. A product as long as there is a selling point, a unique selling point, it is enough! Consumers are not fools, the product introduction of the hype, very few people will look carefully! Because, this style is uniform, what is first-class technology is equal to no technology, what is the leading domestic, international originality is the definition of experts, Products are not sold to those who are authoritative, but consumer groups, so try to avoid glitz, "our products will bring you surprises," such statements say and do not say what is the point. "Direct drinking fountains, so you directly drink raw water!" This role is what consumers want to see, some like to drink cool water friends, see such propaganda statement, may be tempted, because he will think, use straight drinking fountains, do not boil water, save energy!

Also, soft writing is best to have some practical experience, the greatest salesman will say: My sales from customers to buy products to start! The need is the first reason for the product to be sold. If a trust relationship is established, the success rate of sales will be greatly improved. Therefore, the writing point of soft paper is best to start from the existing customer group thinking, a person's thinking is limited, at the same time, it is difficult for anyone to impose their own thinking on others, so, soft writing, listening to some of the views of customers, from their needs and feelings, so rich and emotional, more infected people, more can impress people. If it is a new product, you can find similar products of soft, indirect experience than behind closed doors to create a lot stronger.

Soft writing There is also a need to pay special attention to, that is, many people have recognized your products, but also the products introduced by the soft text moved, when he further understand is, but found that there is no idea of where to sell immediately. Sometimes, in the soft text added the URL, but also some soft text in order to be able to in various forums, the website publishes, as far as possible will advertise the flavor to do the light some, some customer piece does not have the long eye, is to see your product where sells, perhaps, these consumer really is your soft text to impress, the soft article also "soft to" the extreme, How to let them quickly see the soft text immediately know where there is to sell, can achieve this effect is no better, because, in the Internet, is an easy to forget the place, if not quickly grasp the consumer, very likely will be lost.

A soft article that brings attention and consumption is because it is not supposed to reduce the conversion rate because of ill-considered consideration. The above is their own soft writing in the process of some of the feelings, hope to the soft text, soft marketing webmaster help. This article by the Direct drinking Water http://www.szyil.com/A5 original, reprint please keep the link, thank you.