Several points should be paid attention to in the soft and soft advertisement marketing idea

The news soft article foreground is optimistic. Nowadays, news has become an advantageous resource, there are more and more Chinese enterprises attach importance to the role of news soft article in marketing and brand building, many enterprises set up functional departments responsible for news soft article marketing, media publicity and corporate image construction. News soft text will be the trend.
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;
Enterprises should correctly understand the news soft text, to learn news software. Enterprises are in dire need of high level news soft Wen Enterprise news software is a form of marketing, marketing in the form of news performance. The news is the form, the marketing is the essence. Today, a high level of news soft Wen came into being, for enterprises to create brands, access to high visibility, reduce marketing costs, sales breakthrough growth, news software to bring new marketing revolution.

News soft text is a kind of soft text advertisement, because of the suspense, integrality and animations of the form concealment and expression, the soft advertisement has grasped the consumer's psychology, has played the immediate role for the enterprise propaganda. This period, such as brain platinum, lid, such as health care products enterprise performance incisively and vividly, for consumers instilled a large amount of consumer knowledge, for its later consumption guidance played a key role. The news soft text is a kind of better soft text advertisement.

There are more than 300 million netizens in China, so the potential huge market is a market that cannot be neglected by a businessman. Therefore, the emergence of soft text is understandable. Some data show that Haier Group to send out 1600 articles a week, Lenovo set 500,000 words per month, Cisco 300 weekly. International group Enterprises Even so, small and medium-sized enterprises to break through, to go out, do not take the soft paper this save money and labor and the effect of a good way, and how to do it?

China standard strategist, China Broadband Wireless IP standard Working Group strategic advisor Zhang Qingsong called for: China's network order needs to be established and maintained, and similar to the FTC's "guide" can achieve the goal of protecting Chinese consumers ' rights. Therefore, a comprehensive, human rights, consumer protection of soft language regulations are needed. The regulations of the US regulatory soft article clearly stipulate that if a consumer suffers losses due to improper product reviews by bloggers, the blogger or manufacturer must be liable for compensation. This may be the "earth-shattering" touch for Chinese soft writers, but the policy introduced by the United States has great significance for China to improve the network soft culture.

Whether we do the site, or do not do the site. Whether we do website promotion, we are exposed to a lot of soft and soft advertising every day radiation. I personally from the advertising marketing point of view, the formation of text ads in the use of public media expansion, the audience will inevitably bring impact. This effect, after a long radiation, is bound to bring the brand effect. This is what I think of the soft text and soft advertising marketing concept.

Whether we are small stationmaster, or the CEO of the website that operates big, we must learn soft wen marketing. If you do not know what is soft wen, if you will not be soft marketing, please visit Webmaster Class website to learn, the author of long-term diving, but also found a lot of good articles, it is worth us to learn and imitate writing. The following is my personal opinion, write soft Wen should pay attention to several points:

First, the soft text should try to conceal. The most old-fashioned ads and soft text is a celebrity took a product, and then said: I used the XX, the effect is really good. After analysis we found that this kind of advertising model is not good, is a straightforward advertising, very direct to inform users of this product is good, you are sick or have problems can go to use this product. We may have a lot of people say that the ads for melatonin and Heng are rotten. Bad to the extreme of advertising is good advertising. But soft wen we can not do so, because we are not celebrities, we need dosage and surface radiation to users, let users put our articles in mind, it is best to let them think is a good article, and then to reprint. If you say directly in an article, XX site is really good, you see who else to reprint your article. There is no doubt that some people do not waste to replace their own website to promote.

Second, the soft text and the content of the site is consistent. I also see a lot of people write soft text very blunt of the Web site and site name added to the soft text. This kind of promotion of course than the first to do a lot better, but still need a grade. I see a lot of soft writing to provide friends, some soft wen really worth learning, can write the article written novels and life dialogue, really admire.

Third, the soft text should be readable. Many friends chat with me, ask how to write soft paper, in fact, very simple. You make a point, and then you roll it out and you write a lot of words. Do not say that their literary talent is not good, can't write. In fact, as long as their own good feelings, or the idea of a third person to write well. I suggest that those who want to write a good soft wen can start from the Webmaster Class article, published in A5, and then see if you can pass or others evaluation. And then constantly improve themselves.

In my opinion, soft wen is one of the main parts of website promotion. We are in the mainstream media and blogs have seen the existence of soft text, many people want to ask, corporate web site, or personal website soft writing what content?

First, the corporate website. We can write corporate news, market research for enterprise products, and some of the most recent projects in the enterprise;

Second, personal website. I think it is relatively simple, there is no way to write, you template a lot of people write, how to exchange connections, how to promote the site experience and so on. are good subjects.

The above is my soft wen marketing a little bit of view. I hope you will correct me. This article original from: www.itbulu.com.cn, respect for copyright, reproduced indicate the source, thank you.