Several problems leading to the disconnection of enterprise marketing mode

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Now the small and medium-sized Network marketing market, gradually from the traditional mode out of the traditional industry to take innovative marketing model is no longer known, began to explore the road of O2O lack of traditional network Marketing Foundation, line online is still most enterprises to achieve the most important part of the Internet platform profitability, Line under the combination of a variety of channels need to use a variety of ways to complete the end of the entire market surplus, which requires us to clearly understand what to do, how to do, below a few common network marketing easy to disconnect problems:

(i) Web site functionality and experience of poor

The most important window for an enterprise that is engaged in the Internet promotion channel is the website PC side or the Web meaning. The website undertakes the important responsibility in the whole marketing process, no one platform can such large capacity covers enterprise information, one-stop understanding enterprise information. The importance of different industries to the site is not the same. With the Network Marketing enterprise website should more stand in the user's perspective to think about the overall design of the site, from the function and structure to do in-depth consideration, pay attention to the internal experience function design, with the marketing link of the chain.

The website information is serves in the network marketing the important support point, needs to be clear is the design and the experience function need to pay equal attention to. Make clear the role and process information of the enterprise standing in the whole marketing mode, and do the optimization on the experience of user interaction, information collection and data retrieval, and realize the combination of practicality and effectiveness.

(ii) To adopt a blind mass-sending method

For the first into the network marketing platform for the enterprise, there is no clear idea of their own plan and carry out the implementation of the specific process, in the embrace of the attitude to try to explore. At first, mass-mailing was the most important measure taken by such companies, with text messages, emails, forum topics, microblogs and blogs being the main dumping sites. The short-term may produce certain order or the benefit, is not the enterprise long-term plan, will hurt the audience to the enterprise itself image.

Enterprises can not rely on low-cost, for their own harmful marketing methods for long-term use, the competitive market does not lower the high return of things, enterprises need to set up a correct investment thinking and correct understanding, so as to expand the benefit of the promotion of products and services and word-of-mouth to promote.

(c) Follow the trend is not the direction of marketing

Engaged in network marketing business personnel have encountered a thing, that is, will continue to receive all kinds of network marketing training, rapid promotion of products and so on service sales call or mail, in a sense, this phenomenon of the emergence of the side reflects the real existence of enterprise information promotion, At the same time, this kind of viral marketing will cause a certain degree of misleading to the enterprise in the whole idea. For example, the author is to do the Hefei decoration industry, when not often received sales of decoration enterprises how to improve the performance and rapid development of network marketing training will, said So-and-so enterprise is your peers have participated in and so on. Under the glib must have blind person, this kind of peer witness or turn to introduce the marketing means, so that enterprises in their own judgment appear trance, and then appear blindly follow the phenomenon. In fact, the enterprise network marketing methods do not have the best and most correct, only the most suitable for their own, in the homogenization of the competitive market enterprises need to seek differentiated marketing, the following itself can establish a good business direction for the industry to find the same quality of the weaknesses, rather than blindly follow.

(iv) Search engine dependence on bidding promotion

What is bidding promotion? My understanding is that the most not suitable for your product priority to push to the user, wait-type of dependence on psychology, do not deny that the promotion of the auction for most enterprises can bring a lot of orders, but also is now the mainstream network marketing products, since Baidu, Yahoo, Google and other bidding products, 360, Sogou, Youdao etc also added to this piece, since the bidding products constantly push new, in the author seems to have a lot of market opportunities. Only the long-term dependence effect will not last. At the same time for many industries, bidding costs will gradually increase, from the initial competitive advantage gradually evolved into the burden of the enterprise, and this kind of passive marketing means to make the enterprise always stand in the passivity of the situation.

(v) Under the break of the line under the online marketing

Now advocated by the mainstream thought is in recent years the fiery O2O model, but most traditional enterprises still difficult to base on this piece, the reason is the line can not be the whole chain-type production link. Online enterprises can be very good to reduce the enterprise products and services to promote, improve consumer awareness of the enterprise and brand consciousness implantation, see "Inception" will know that a simple and effective subconscious implantation can make a huge change, which is crucial to brand radical consumer groups.

The final result of enterprise Network marketing is on line and offline, and the two links do not contribute to the purpose of "battalion" and "pin". The effect of triggering linkage can expand the sales leads, information collection, and the cultivation of potential customers more greatly.

(vi) Non-attention to information collection and screening

Now about the network customer information collection tools have a lot of, such as QQ information, mobile phone information and personal attention to the collection of information, this process will produce a lot of data, not to say the accuracy and quality of information, huge data information for the enterprise itself is a temptation. However the big data must do is the information judgment and the screening work, can ensure the marketing means to the target customer to have the pertinence. Micro-credit Station Street software is a good case, products in many ways, short-term effect is obvious, long face the complex work flow of the number of letters, daily face huge data processing, occupy a huge amount of time and energy, enterprises can not expect such a permanent-type information collection, only to do their own channel is the most fundamental advantage.

This article by: Hefei Decoration Company http://www.hfls.cn/zixunzhongxin/Original editor (imzings& Luzhou amorous feelings 2013.5.9) reprint please indicate the source, thank you!

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