Several problems needing attention in the operation of Business-to-business website: content and promotion should be done properly

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In recent years, the development of business-to-business has become increasingly mature, more and more small and medium-sized enterprises into the business-to-business industry, in the bloom of the season, but also the most difficult to highlight the site of their own when the marketing approach has become every business-to-business site can not ignore the key content, then, How does a website use marketing to stand out from the big-business business-to-business site?

Nanzhao flowers and plants based on its own station and operating experience, for everyone to organize a number of business-to-business Web site operation considerations.

One, to cater to search engines, site content to avoid low quality

This article is almost applicable to all types of corporate websites, blindly for the Web site to create content but ignored the value of the content, equivalent to every moment in the search engine to create spam information, time has not only not improve the site, but will promote the site's large scope down, the World Factory Web site traffic has been greatly reduced, This has to be a wake-up call for business-to-business operators.

According to the relevant data, in all the right to reduce the number of business-to-business sites, more than 95% are caused by garbage content. Website content quality is poor, the quality of the page is low, whether it is rubbish to the user or to search engine, and when the search engine that eats too much rubbish comes over, the website will usher in a reign of bloodshed.

Second, the supply of product information to maintain poor alienation

The content of the Business-to-business Web site is no more than two places: Product supply information and buy information, which is also to promote more users to understand the site, to the site to publish information key, perhaps many friends do not know, product supply information and purchase information can not be issued when the same will lead to the site down right, Nanzhao the idea is to supply the product information to make a difference, once found that information is not perfect, or can not meet the needs of users, you must modify the supply of information at any time.

Third, the site must be appropriate marketing strategy

Blossom is a kind of beauty, but the corporate web site can only be in the flowers on the slim, to maintain a unique personality when to profit, so, unlike the simple display window, such as business, business-to-business users The first contact is the content of the site, then, the site on the importance of sales transformation has become the most important, We must provide the website to the customer wants everything, all about the product detailed introduction, the purchase way, the price, the common question and so on, the budget enterprise concentrates the effort to do some promotion is also necessary.

What we want to emphasize here is that on the role of corporate advertising, it can only be counted as a brand investment, never try to bar advertising as a promotional tool, put ads after the want to obtain a variety of sales, which obviously some "quick success", business-to-business advertising for direct sales volume does not have an immediate effect, But do not underestimate their ability to change imperceptibly.

One thing we need to remember is that advertising lowers the user's trust costs and indirectly increases the sales volume of business-to-business websites.

There may be a lot of different details about the different business-to-business sites, but the points we've sorted out are almost perfect for all business-to-business sites.

Article Source: Nanzhao Flowers and Plants Network http://www.nanzhaohm.com/, reproduced please indicate the source of the article, thank you for your cooperation.