Several problems of China's SEO industry needing to break through at present

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When the SEO has made a sound development abroad, many of the domestic SEO from the staff were puzzled, why China's search engine optimization industry market is so not ideal? This is a big and broad topic, if this problem can be solved, our search engine Optimization industry development prospects will become clearer. Point Stone Interactive member Robin on their own also these years to the SEO industry observation to talk about their own ideas, the above problems to refine the breakdown.

Robin believes that the development of the whole industry can be considered in the following several directions:

How does 1:seo industry get the right to talk to search engine manufacturers?

Many professionals engaged in SEO work should be very clear to understand that in the current industry, informal SEO big line, this situation has led to a lot of enterprises by its harm, and search engine manufacturers also have a negative view of the SEO. In fact, the scientific standard of SEO is a search engine is a user-friendly perfect. After the implementation of the Code of the SEO operation of the Web site, is based on the user and face the search engine, in the site information construction and access to the structure and other aspects is a competitive advantage, site for visitors to ease of use characteristics are very good.

2: How to make a reasonable search engine optimization service charge system?

To tell the truth, the sale of services and sales of specific products there is a big difference, the physical product price tag, and good service is sometimes difficult to value. China's current search engine optimization industry services charge is very confusing, every SEO companies or individuals have their own fee system, price changes can be used to describe the extent of the sky is not too, and some of the project charges to 100,000 yuan for the series, while others are thousands of yuan or even hundreds of yuan. In addition, SEO fees how much should be based on what base: According to the number of keywords, or according to the number of pages? According to the SEO project execution workload, or according to the financial strength of the customer service?

3: How to scientifically evaluate the effectiveness of the SEO?

This issue should be to make SEO companies and customers the most headaches, the current domestic practice is that both sides jointly determine a certain number of target keywords, and then according to the final keyword compliance ratio to determine the SEO effect. Keyword is just a part of SEO work, such a practice is somewhat one-sided. There are other factors can be added to consider, such as the search engine on the site's index efficiency, the expansion of keywords, web pages in search results in the display of information efficiency and so on.

4: How to build a high efficiency of the assembly line operation mode?

In fact, if you often and other domestic SEO from the staff to deal with, you will feel that everyone has their own characteristics or strengths, and some people are very good at the search engine, open Directory and business classification directory Landing, some people do link building work, some people are very good at editing Web language, Some people are very experienced in planning the site structure. And now professional SEO is a person to do all, this inevitably some energy consumption, if a person to deal with 10 projects at the same time, how would you feel? According to the scientific practice, is to let professional people do professional things, OK, since you are very good at doing link building work, all of this aspect of the work by you to deal with. An SEO company can be divided into many team, but there is a team coordination between the problem, if we can not very good on a project SEO planning and related strategies for good digestion and communication, the implementation of the project will be very disappointing.

If the point stone readers read this article, what good views and supplements, I hope to tell Robin.