Several questions about website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, the level two domain name is down to affect the main domain name or other domain name?

This depends. A two-level domain name site is down the right, it should be the site has taken not to be approved by the search engine optimization methods or text content with the relevant laws, if the other two-level domain name site and the main domain name site is also the nature of the site, will also be lowered right. If other sites under this domain name meet the search quality requirements, it should be peaceful. Of course, we have also seen many cases of miscalculation, in which influential large sites are more secure than small sites.

Mainstream search engine on the two-level domain name attitude: Baidu will be a two-level domain name as an independent site to see, Google initially, but at the end of 2007, Google search quality leader Mattcutts in Las Vegas PubCon said Google Start to equate the level two domain name with the site directory.

2, why my site Baidu included in the number of pages in the increase, but the number of Google included is reduced?

Baidu and Google's algorithm system is different, so this phenomenon is also very normal. As long as your site's Web page in the search engine there is no need to worry about the data, the next thing to do is to carefully observe the changes in the Web page, if the unit observation time (such as one months) in the number of pages included in the decline, it must attract attention. Caused by the decline in the number of Web pages, there are generally four: first, your site's information content replication (such as collection, reprint, etc.) other people's site; second, your site content is replicated by other sites, and that station's weight is greater than your station; third, the search engine in the data update, when the number of drops is only temporary; Under the root directory Robots.txt file is maliciously tampered with, prohibit search engine robot to index Web page.

Add a few tips for adding Web pages: Spend some time and energy on writing original copy, search engines are very fond of the unique content of the Web page release or update the diligent point, so that search engine spiders often come to visit your site, rational planning of the site structure, to increase the auxiliary navigation (such as related articles, hot articles, the next article, etc.) , do not let a Web page become an island of information.

3, My site has been two days to visit, this site page in the search engine rankings have a big impact?

It's imperative that you get the site back to normal. Site for a long time can not visit, will let search engine robot continuous doors, search engine will determine the site invalidation, thus will gradually clean up its indexed data. You update the frequency of the site, search the spider in the unit time to visit the more times, this will let the search engine will quickly detect the site is not normal, at this point, just those lazy to update the site can win more response time. Based on experience, it is best to make the site within 3 days of normal access.

To webmaster Recommendations: For the site rental, hosting server or buy host space, it is best to find a good reputation IDC service providers, this will make you a lot of worry. It is recommended that you enable exclusive IP to avoid unnecessary negative implications. In addition, you have to be prepared to respond to malicious traffic attacks, which have been a common occurrence over the years by malicious attacks that have caused competitors ' sites to be inaccessible for long periods of time, thereby interfering with their site's ranking in search engines. If the conditions permit, you can develop or enable the Site monitoring tool, once the site is not accessible, you can receive the message via e-mail or mobile phone.

4, a lot of SEO articles mentioned 301 redirect, can you talk about its role?

When your site's domain name changes or Web page address changes (Web page replacement storage directory or the name of the Web page changes), how to ensure that the site during the transition period from the search engine traffic will not be lost, and can update the search engine results in the Web page address? 301 Redirect is the ideal way to solve this problem, It can direct users and search engines to the right pages.

Google advises at its webmaster Help Center that 301 redirect status remains at least 180 days. Although the 301 redirect can pass the PR value of the old Web page to the new page, we suggest that in the subsequent link building process, the new web address will prevail. At the same time, you should notify the site administrator who exchanged links with you to help fix the link address and update the internal chain settings in the old pages in the site. If you want to know how to achieve 301 redirects, you can look at Point stone blog about 301 related articles.

5, what kind of page will be Google into the omitted results?

On the last page of Google search results, you will be prompted with the following: To provide the most relevant results, we have omitted a similar entry with the displayed n. If the questioner is concerned about the topic of the Google search results supplement, then the question is not a problem. The impact of a similar "supplemental" phenomenon persisted in August 2007, when Google cancelled the tagging of its search results for supplementary materials. To get a discussion on supplemental materials, you can search Google for "Google supplements."

Tips from Google to omit results: increase the content of text information between the site of the Difference (page title unique, the article as far as possible original, paragraph length, etc.), reduce the page page of the auxiliary content (generally refers to advertising information, tail copyright information, etc.) on the core content (mainly refers to the text of the article) interference. Of course, the need for continuous link building (both outside and inside the chain).

6, Google's attitude to the station group is how, will carry out large-scale punishment?

About Google to the station group attitude, this you have to send an email to ask Google. We can see these types of stations: Know CBS Interactive, its station group is very scary (according to incomplete statistics, the number of sites at least 30), they include CNET, Download.com, MP3. COM and zhongguancun, and so on, each of their stations in their own industry has a huge impact, and some personal webmaster, the site is also a lot of hands, and some people even have more than 100 sites, and these sites are most of the content is collected or reproduced. In both cases, the latter are more likely to be punished on a large scale.

What is the purpose of our station group? By the way, it is to provide valuable information to visitors. If your energy and financial permission, according to the specific needs of users, can be targeted to establish multiple sites. However, after the establishment of the site, the need for continuous maintenance, update valuable content, to win users and so on. Faced with such a station group, I think Google is not a hand.