Several references to competitive analysis of key words

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In the previous article "Site positioning and Keyword choice" (Web site http://www.adamseo.com/views/104.html), we talked about the principle of keyword selection, this article is mainly to undertake the article, to talk about the keyword competition analysis. In the keyword selection, the most core is the number of searches, the competition is small. But the standard of competition judgment will be much more complicated, the following list of several factors used to judge the degree of competition in the keyword, for your reference. These are also we need to do in Dongguan website promotion and Dongguan website optimization customers do keyword Competitive analysis of the reference.

Competitive analysis of key words

1. Number of search results

Search results in the upper-right corner will show the number of related pages returned by this keyword, the result is the search engine through the calculation of the search terms related to all pages, that is, participate in this keyword competition in all pages. It should be said that, in the usual sense, the more results, the greater the degree of competition. Usually the results below 100,000, competitive relatively low, a little optimization, you can get a better ranking. A high weighted domain name can also get a good ranking with an appropriately optimized inner page.

Results in hundreds of thousands of, such as 100,000 ~100 million, indicating that the keyword has a certain degree of difficulty, the need for a good quality and weight of the site. For example, Dongguan seo Word, www.adamseo.com ranking on the second page.

The results are above 1 million, indicating that the competition is quite intense and entering the popular threshold. The new site rankings to the previous few need to pay a larger workload. and the need to adhere to the expansion of content, as well as the manufacturing chain.

If in more than 10 million, you can think that this is an industry word, but also only big stations, high weight station to participate in competition to get good rankings.

Of course, the above is only for reference, roughly. The actual situation may vary, some keywords, although the results are large, but there is no commercial value.

2. Number of bidding results

This kind of word, usually can refer to Baidu's bidding rankings, the more the site to participate in the bidding rankings, the more competitive will be higher. The higher the business value. Of course, the number of auction results is usually only the day statistics accurate, many enterprises are only the day to do the bidding rankings.

3. Price of Bidding

This is the expansion of the above, usually a keyword the higher the price, the participation of the site will naturally be more competitive, the higher the competitiveness. Of course, the higher the value of business.

4. How many competitors

In the natural search results, the natural results ranked in front of the main competitors, including the number and quality of the chain, site structure, page keyword optimization. This part is difficult to quantify and contains a number of factors.

5, the number of the page ranking

In the search results, how many are the home page, how many are the inner pages, which is also an important measure of competitiveness of reference. Generally speaking, the homepage is more competitive also higher, but also some high weight website, their inside page rank also quite good.

By combining the above indicators, we can give the keyword a competition degree index. Combine the actual situation, to carry on the suitable website optimization.