Several remedial measures for the decline of corporate web site rankings

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Site rankings as a measure of the success of a business network marketing key criteria, not only by the enterprise's attention, for consumers, but also quite concerned about.

For enterprises, the site ranked as the Enterprise network Marketing operation System Center axis, all network marketing activities are around to improve the ranking of the site, site rankings and corporate brand image of the propaganda closely related to the height of the site ranking is directly affecting the entire enterprise economic and social benefits. For most consumers, can be described as "lazy Jingxiang" play to the extreme, only to browse a few top-ranked sites, and the lower ranking is also its naked disregard, and a part of consumers, adhere to the "ranking higher popularity" belief, Naturally, the ranking of corporate sites as they are used to measure the strength and attractiveness of the index of the important standards, this shows that the importance of the site ranking is self-evident.

There are some problems such as this or that in the operation of the website, the decline of the website ranking is a more common problem and a more serious problem. So, how do we remedy the decline in the ranking of corporate websites? This problem is difficult for people who do not understand, but to understand the reasons for the decline of the site rankings is much simpler, to find out the number of factors that lead to the decline of the site rankings, and to investigate and break.

First, the website upgrade revision. Website upgrade will be to a certain extent to the site ranking impact, especially frequent search engine focus on optimization of three elements-site title, keyword and description of the changes, will reduce the search engine on the site's trust, resulting in a decline in the site rankings.

Secondly, the content of the website. Search engines do not like "lazy site", the site has a new content injection to allow search engines to patronize, the site content of the fixed-time quantitative update is an important way to improve the ranking of the site, so the site content update maintenance is very important. At the same time, but also pay attention to the quality of the site content, can not blindly copy others, may be able to protect the ranking, but opportunistic eventually can not withstand the test of time, so every day to update some high-quality original or very necessary.

Its third, website links. Adding site links is the main way to improve your site rankings but pay attention can not only pursue the number of chain and ignore the quality of the link, some Web links are flying, but the effective link is very few, such links are often not recognized by search engines, so pay special attention to the optimization of site links (about the optimization of site links, In Le People's Internet "website Optimization notice: site link optimization Tips" in the article has been described in detail. At the same time, but also pay attention to the site's links to see if the site is cheating or was brushed off the site did a link, and was implicated.

Its four, Web server. Web site space server instability will cause the server can not access or slow down the speed of the Web site, which will directly affect the search engine spider crawling, which led to the decline of corporate web site, so that when we build the station, choose a more stable server is quite necessary.

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