Several remedial methods after the website's right to fall

Summary: Have done seo are clear, SEO is a long-term work, because the site is to increase the weight of the need to accumulate to slowly improve, one is difficult to eat into a big fat, but it will backfire, but in the actual operation process, always because of a variety of problems

Have done seo are clear, SEO is a long-term work, because the weight of the site is to increase the need to accumulate to slowly improve, one is very difficult to eat into a big fat, but it will backfire, but in the actual operation process, always because of a variety of problems, resulting in the rankings can not rise, or even the right to drop, So many seoer gradually adapt to a sentence: Do SEO did not encounter the right to fall is not a good SEO, often someone to ask others to reduce the right of the question, the first response is always calm, is not it!

Admittedly, the site is down the right is not necessarily a bad thing, at least in the SEO operation on top of the error, and lesson wit, in the analysis of the right to the process of all aspects of the further carding and learning.

I also combined with some of my site down the right experience and other SEO down the right experience, summed up the site to reduce the right after several remedies.

The right to drop the subjective factor

1, optimization over.

A few years ago, as long as in the keywords tag to add keywords, then easy to get the ranking of keywords, then most of the sites are doing so, a few major portals are also so, because of excessive abuse, or even malicious use of the point, so directly caused by the search engine to give up the label, Now because of the weakening of the label, the label's excessive optimization phenomenon is rarely seen.

In addition, the title title tag of the keyword stacking can easily lead to excessive optimization, a better way to deal with it is only the homepage as a page, rather than the whole station, many people because the home page weight is the highest, so the various types of keywords are stacked to the home page, so that these keywords will be able to get a better ranking, In fact, a page is best only corresponding to a keyword, such as the page is a furniture content page, but you have to add in the title of clothing keywords, users, search engines are not friendly, the natural ranking of poor is also very normal.

2, SEO cheating.

The reason for the optimization of excessive and cheating separately, is because I think that the optimization is more of an unconscious operation, do not feel that this operation will lead to the case of the right to reduce the situation slowly optimization over, and cheating more is clearly know what the nature of this operation is.

For SEO cheat caused by the right to drop, such as mass outside the chain, hanging black chain, buy links, hidden links and so on, and some cheat way better deal with, but some cheating way will be very tangled, such as group of outside the chain, it is difficult to control, once sent out is not so easy to delete.

3. Be SEO.

Our site in addition to doing their own SEO, others can also be done, of course, I definitely want to do positive SEO, and others to you do most of the negative SEO, such as SEO inside the more well-known case of "Google bombs", presumably do SEO have some understanding, how many can give seo some inspiration.

This is a bit like the Internet crisis PR, others send your company's negative news cause your company reputation damage, and you need to spend money or other ways to do online PR like, for SEO is also so, others can also give you the site to do negative SEO to frame you, resulting in your site down right, Of course, the search engine is not not to take this into account, following the introduction of Google disavow links Tool, so you can reject the low quality of the link, Baidu Webmaster platform in Baidu launched a similar function of the rejection of the reverse link tool, this negative SEO is also a powerful impact.

Second, the right to reduce the objective factors

1, the algorithm accidental injury.

This is a very common phenomenon, because the search engine algorithm strategy is constantly in the update, and the algorithm at the beginning must inevitably be perfect and comprehensive, it is difficult to avoid an algorithm strategy of accidental injury, resulting in the site down right, but this proportion is certainly very small, if really the algorithm caused by accidental drop right, to Baidu complaint is the most direct way.

But if really because of cheating, then even if the complaint is useless, after all, search engines have a set of anti-SEO cheating algorithm, not because you complain and tolerant.

2, the server screen search spiders.

believe that most webmaster sites are stored in the virtual host, then the server Management Control authority is in the IDC service providers there, if the IDC company's technical personnel operating errors or mistakenly think that the search spider's IP is not friendly, then once on the server screen search spider IP segment access, Will directly cause the Web site on the server spider crawl blocked, for example, a few days ago the uproar of a news "IDC Business Mei Orange interconnection mistakenly shielding Baidu Spider to customer site is K", is because of IDC Baidu Spider's IP section to shield, resulting in Webmaster's site was K, of course, after the shield, The site will gradually resume the collection and so on.

Iii. Remedial measures

1, Baidu complaints.

Baidu now launched a webmaster complaints platform, through this platform can be the most efficient site down the right phenomenon feedback to Baidu, as long as it is not their own SEO operating problems, then can be this platform and Baidu search personnel to explain.

2, 301 redirect.

If the site is down and the complaint is not heard, after a period of adjustment and improvement also has no effect, then choose 301 Redirect is relatively fast method, because 301 redirect can transfer weight, in the main domain name down the right situation, do 301 Redirect to the root domain name or new domain name, The previous keyword rankings will soon be restored, as my blog has done before.

March 14, 2013 update: According to Baidu Search department revealed that Baidu has a cheat blacklist, if the domain name before the cheat is K, but also want to do 301 to the new domain name, which is very detrimental to the new domain name, that is, may be in the site after the right, if the site is because of cheating by K, Then cheat by k domain name do 301 Redirect to the new domain name is no good, but will have an impact on the new domain name, this webmaster needs attention!

3, do a new station.

If you have been through all the efforts to remedy the situation, there is no improvement or signs of recovery, then decisive abandonment is no way, and the new station to optimize may be more than endless waiting will be more effective.

4. Reject the chain.

If the analysis of the site to reduce the power of the reason found because the chain is affected, then you can reject outside the chain through Baidu tools to refuse the chain.

Iv. writing in the final

Although the site down right there can be a way to remedy as much as possible, but that is not the final solution, the key is the site in the SEO time need to lay a good foundation, control the quality of various factors, of course, SEO can not only do addition, need to reduce the impact of adverse factors, so, to really do a good job seo, To be a user and search engines are like the site is the positive solution.