Several representative Hotel network marketing mode at present

In today's increasingly popular computer and internet era, most hotels will have a variety of management software computers, such as the PMS (front management system), revenue management system, and so on, many hotels have their own web site and even online booking system, Some high-star hotels and chain hotels will also join some of the international mature distribution systems, such as GDS system, CRS system, but how to integrate these independent systems and the hotel's network marketing to provide appropriate data and system support, is often the hotel's top management in the hotel information and network marketing decision-making is one of the most headache.

At present, the hotel industry to provide information and network marketing solutions for many enterprises, if you do a classification, there are roughly such types:

1, do not need to update the hotel's existing management software or provide the corresponding interface

(1) Network virtual chain Franchising model of the representative enterprise is a hotel software company, the company through the free franchise way, so that all of the hotel to join the network to use its sales network, to provide terminal customers with hotel rooms, and each hotel room resources and sales resources can be shared, You can also obtain the corresponding income from any hotel sales.

(2) Client software marketing model The representative enterprise of this model is Shanghai Derby Company, the company's software can enable the hotel through the connection to the client software, the hotel itself to achieve the flexibility of marketing control and management.

(3) Network SMS Platform model the representative enterprise of this model is the China Reservation Alliance, the hotel that uses this alliance platform can carry on the information transmission and confirmation through the network short message and platform, and communicate with the customer in time.

(4) E-commerce trading platform model the representative enterprise of this model is Beijing network even the world's Tinsia platform, Huayuan tourism E-commerce platform, China Tourism Network Marketing general platform, these network marketing platform are trying to join the platform of the hotel to provide independent marketing management and a variety of technical support.

2, need to update the hotel's existing management software or provide the corresponding interface

(1) The representative enterprise of Iphotel mode is Beijing Stone Foundation Company, the company provides the hotel with a comprehensive solution based on Iphotel, so that the hotel's information management system and network Marketing system to achieve a good docking, to enhance the hotel network marketing efficiency and management capabilities, effectively reduce internal operating costs, Shorten transaction waiting times and help hotels achieve revenue management goals.

(2) Hims Comprehensive Solution model The representative enterprise of this model is the Beijing Compass Company, which through a comprehensive solution of hotel network Marketing, which is called Hims, realizes from content management, customer management, sales management, reservation management, knowledge meeting system, club management, customer loyalty management, revenue management, All the functions of group chain management.

Of course, this article listed is a certain representative of the hotel network marketing model, can not be excluded in the industry, other good marketing model exists, sincerely hope that the vast number of colleagues in the industry can continue to complement the perfect, for the hotel can truly "master network Marketing" to provide valuable reference.