Several stages and implementation methods of website optimization

The so-called whole station optimization, namely: not to a keyword for the ultimate purpose, but a comprehensive optimization of a website, including http://www.aliyun.com/zixun/aggregation/37858.html "> Domain selection, site structure or column settings , internal and external links, content construction, visitor experience and other aspects of the optimization, keyword ranking is only one side, the more important purpose is for the final sales service.

Some people say that the ultimate goal of optimization is brand optimization, but the brand is also for sales services, all the work can be attributed to sales.

Optimization of the whole station to consider more problems, and 100% of the pursuit of ranking results compared to control all aspects of the work, do a good job balance, very important. These balances include:

First, the user experience, any optimization can not at the expense of the user experience.
Second, the site's internal links and external links should be appropriate, and link words to be suitable, diversified, not stereotyped.
Third, the choice of key words to balance the key keywords and secondary key words relationship, neglected.
Iv. optimizing the promotion process should pay attention to the optimization based on the page and the optimization outside the website.
Five, the website's various standardization also must do well at the same time.
Vi. the means of optimization should be diversified.
VII. website Optimization to promote the intensity of the moderate, the ancients said good, take the golden mean, do not overdo.

In the site optimization work, the main thing to do is the overall optimization of the site. So, overall optimization is much better than one-sided optimization.

When we entered an Internet information society, we suddenly found that the network has been inseparable. The network is composed of many factors, one of the most important element is the website. There are personal sites, corporate websites and so on. Although everyone has a website, but why other people's Web site traffic is big? Search engine rankings by the front? and its own site is not passable? This involves website optimization. Can say a website optimization good and bad, directly can affect the development of the website. The following is the steps and methods of optimizing the website by the Beijing website optimization Company.

1 diagnose the website first.

Look at the nature of the site. Station or small station, industry stations or traffic stations. Analyze the key words involved. Web code, work out a set of optimization plan.

2 to add keywords.

The site does not have the flow or rankings are not ideal, to a large extent with the set of key words have a close relationship. Keyword to find the wrong or bad, the content of the site and the main body is not easy to grasp. Therefore, after the formulation of the plan, according to the content and subject of the site to modify keywords. Generally speaking, a Web page can do the key words in three or so, then there are a lot of keywords how to do? We can spread the secondary words to the channel or the section page, the homepage to optimize the most difficult words. For example, there is a station to do QQ expression, after analysis of our QQ expression as a home optimization word. Title: QQ expression, QQ expression download, such a station to provide the most complete QQ expression. You can see the previous emphasis on the QQ expression. Then other such as facial image, QQ expression package, funny expression, characters, animals and so on some and QQ expression related words we do channel inside. Must pay attention not intentionally to pile up the keyword, wants to do naturally.

3 Capacity and inner chain

has been saying that the content for the king, do not know how we understand? Baidu in the advice to the webmaster said very well: "Do not for search engines to do the station, the content of the site to do a good job, made evergreen tree." "First site to have high-quality content, the engine is like original, a large number of copies of content it is not cold drop." When the content is well done, the company is also very important. First is the navigation as far as possible using text and keyword strokes text, preferably have bread cutting Guide (home-column-content) interspersed in the content of the connection, of course, the connection should be appropriate, generally do not exceed three. Do not connect to the same page for each connection. Not only help spiders crawling, but also can communicate with each other PR value, improve the overall site.