Several strategies of Internet product design

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Today, the network of "Word-of-mouth marketing" is increasing. For example, in Taobao open shop, the first to have a good reputation, otherwise, even if the product features, prices have many advantages, the shop turnover rate will not be too high, because users can not often visit. Therefore, in the Internet product positioning, design, production phase, we need to be able to fully absorb the user's recommendations, the user's urgent needs can be quickly reflected. Innovation Workshop Kai-fu Lee in the Internet product speech, put forward such a view "to explore and solve the user pain", this is the Internet product design strategy is very good interpretation.

First, personalize the product strategy. Personalized marketing strategy has obvious effect in cultivating user loyalty, improving user relationship and increasing online sales. The main contents of personalized marketing include: Users can customize their own interest in the content of information, choose their favorite form of web design, according to their needs to set the information received and receive time. Here are two examples that everyone can come into contact with: WEBQQ allows users to customize desktop themes to their liking, and customize them to add Web apps; QQ Chat allows users to set the group message reminder mode (is to display only the number of messages or pop-up reminders); NetEase mailbox allows users to set the style of the interface after landing and add the relevant application of the mailbox.

Second, the membership product strategy. This approach is mainly in the Affiliate site to place ad links to increase site access and increase product sales, at the same time, according to user clicks or sales to the site members pay Commission. Membership marketing has been proven to be one of the effective marketing tools for e-commerce sites. For example, NetEase launched last year, "blog advertising Sharing program" is an example, invited to join the blog members can join the advertising program, participate in advertising revenue sharing, this model can be to increase the number of members and active, but also through the use of the vast number of members to promote NetEase advertising platform advertising sales. There are also similar examples of previous shoe-making nets, each registered member can open their own shoe shop, through the registration of the online shop and deal with the order transaction amount, a percentage of the proportion will be back to members, through the promotion of members to drive the entire sales of the shoe net.

In addition, the network Word-of-mouth marketing strategy. Network Word-of-mouth Marketing fully utilizes the Internet interactive and convenient characteristics, the traditional Word-of-mouth marketing and network technology organically combined, through the consumer or enterprise sales personnel to text, pictures, video and other word-of-mouth information between the target customers and interactive communication. Through the company's products, brands, services and other related information to discuss, so as to deepen the impact of the target customer and impression. Many Internet products, such as, "microblogging" this Internet product, often will release some of the more attractive advertising language or video pictures even add some online games, let the fans participate in interaction, Comment, forwarding (these activities often have some irritating encouragement, such as lottery), so in the interactive process of advertising language, Promotional video, interactive games and other deepen the impression, and then to promote the spread of word-of-mouth marketing. Therefore, the design of Internet products should also be integrated into the concept of Word-of-mouth marketing, which will help improve product interaction and user participation.

Finally, the Social Network Service (SNS) marketing strategy. Social sharing has changed the reading habits of many users. This is based on the social network relationship system ideas of the Web site is a social media site. In the product design process, into the social Network marketing concept, can achieve unexpected marketing effect. For many sites, from SNS site traffic, has exceeded from the Search engine optimization (SEO) brought about by traffic. In Phpcms, Dede, domestic various mainstream blogs and other Internet applications, the content of its Web site to view the page has the following similar buttons, users can in the flow of Internet content at the same time will be wonderful content to share in various social media, the realization of information "social sharing." This is the typical application of Internet products in social network services.

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