Several ways to promote small and medium sized websites

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One: Search engine

A website in the absence of funds, but also want to obtain very targeted traffic. SEO is the best means, and entertainment, leisure, information-type site is particularly suitable for doing. Because these types of site keywords, unlike e-commerce site of those keywords, will directly produce economic benefits, so generally not how many people to do bidding rankings. and the number of searches for such words is particularly high. So there is a very high value of SEO, now a lot of entertainment nature of the site, rely on the SEO every day to get a few w IP. To give a simpler example, in Baidu search "Youku" "Tudou" appeared on the first page of some small sites, on the basis of the optimization of the two-day search volume of dozens of WIP word, as long as the first page, easy access to a few w IP every day, you can put online advertising money.

Second: Forum Promotion (Soft article promotion)

Forum promotion is my first to learn the means of promotion, but also I have always felt the lowest threshold of promotion. As long as people will go to the forum post, they will do this. Forum promotion is also very simple, first of all, identify your site targeted users what kind of forum, or what kind of plate. Before the beginning of a certain preparatory work, the more popular forum and plate are collected. Then prepare the corresponding soft wen go to a post, and then through the flow statistics analysis in which forums which version of the IP to obtain the most, PV conversion rate is the highest. Then focus on these forums to promote.

Third: Question and answer website promotion

The website of the question and answer class, individual feel is also very suitable for small and medium website to promote. This and promotional tools, a bit like the seo+ forum to promote the complex. Because of the website promotion, the main thing is to do some and your site related keywords, is their own man-made questions from the answer, in the title you want to do the keyword, so that users in the question and answer site search These keywords, your ad posts are easy to see. And the current question and answer website traffic is also very large. Baidu, for example, is the 2nd-largest channel of traffic. Because the question and answer website advertisement pastes, is the user through the keyword search discovery, therefore the user pertinence is also particularly strong.

Of course in the question and answer website promotion also has some detail skill. For example, first of all, the question and answer class site users are generally accustomed to search what kind of words, and your website products are related. First clear these keywords, and then register a number of vests to ask themselves. In order not to let the question and answer site administrators and users are considered ad stickers. There are some tips to ask questions and answer them. When I went to do, the general is the Week 1 with an account to ask questions, weeks 3 with another vest to reply, week 5 and then landed the question of the account to the vest answer for the best answer. There are certain intervals, and the IP of questions and answers is best not to use the same. This is not easy to find when doing a lot of advertising stickers.

Four: Mass mailing, QQ Group Publicity

These two kinds of promotion to compare rogue means of promotion, but look at some friends of the site to share experience, through such promotion also obtained a good flow effect. The key is that these two promotion methods also do not need to spend money. Online have a professional mail mass, QQ mass software. If you can send a large number of messages, such as 10W mail every day, assuming that there are 1/100 success rate, every day can also come to 1000 IP. Of course, your advertising content to do more attractive talent line.

Mass mailing is mostly aimless, but the promotion of QQ group, if they are willing to spend time, their own website products related to some QQ group add a hundreds of, and then put the advertising article to write a little better, so that the targeted mass, user conversion rate may also be very high. When I was a SNS community, I went to the Friends group to pull the user.

Five. Go to SNS website

SNS type of website is very popular now, campus, happy, fly net these websites also hoard a very many users. Once read an article on the internet, the SNS website is from the Web site navigation, search engine after the next site user's entrance. That is, some users directly on the SNS website to pay attention to everything he wants to see. Do not need to open the Web site first, do not need to search the search engine first. Go to SNS website promotion way: SNS friend word of mouth spreads, oneself diligent point, go to a few people the SNS website that has targeted add hundreds of thousands of users. Then select the appropriate soft text to publish in your own journal. Let some of your friends share, so that many people are concerned about your article, attention to your site, attention to your products.