Sex-related illegal advertising banned

Absrtact: In April this year, the information Office of the State Council, Ministry of Industry and Informatization, Ministry of Public Security, Ministry of Health, State administration of industry and Commerce, State administration of Food and Drug Administration, 6 departments nationwide to focus on the regulation of online drug-related drugs illegal information special line

In April this year, the State Council Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Health, the State Administration for Industry and commerce, the state Food and Drug Administration 6 departments in the country focused on the "Regulation of online drug-related drugs illegal Information special action", on the current internet Special renovation activities have been carried out for nearly one months, all over the introduction of remediation measures. But "Legal daily" reporter recently found that the sex-related illegal ads still appear on some sites, is "governance and not the more".

Sex-related illegal advertising banned

"Legal daily" reporter investigation found that in the special rectification action, some websites of illegal advertising has been better clean-up and rectification. In this newspaper has exposed the "39 health Nets", the reporter found that the site's ads and pictures are more standardized, there is no violation of illegal sexual advertising phenomenon.

However, on the pages of some websites, there is still a place for sex-related illegal advertising. In the Chinese Food Science and Technology network, the reporter opens the page to jump out a certain male supplies the floating window advertisement, is equipped with a gender picture and the text explanation. When clicked, the larger-scale picture looms large in the Web page.

At the top of the mop's home page, the advertisement is a revealing picture. On its health channel, there are large scale images and advertisements with pornographic text and animations.

In addition, the reporter also saw on a picture website to sell the perspective glasses advertisement. According to the page text introduction, Perspective glasses price is 2300 yuan, promise can see other people's body through clothing. The page is also equipped with a large number of pictures, are visible through the eyes of the bare effect.

"These pictures are modified by a photo-modifying device, which has a false exaggeration and is a sex-related illegal advertisement," he said. "He Lan, who is working on a web-site Image editor, told the Law daily," the reporter said.

Public information shows that the state has a number of departments of illegal "sex drugs" to rectify the ads. At the end of 2007, the State Administration for Industry and Commerce and other 12 departments, jointly issued the "on the further rectification of illegal" drug "advertising and STD treatment advertising Notice", from December 2007 to 2008 before the Spring Festival, Focus on a network of illegal drug advertising and STD treatment of advertising special rectification action. Today, after a new round of renovation, however, the illegal ads involved are still repeatedly banned.

In this regard, Professor Zhongnan Jovins to the "legal daily" reporter analysis that the reason for this situation, and the current network services provider of LAX supervision.

"For some portal sites, some search engines, there is lax supervision or supervision of the place." In addition, market demand is one reason for the emergence of a large number of sex-related illegal ads and pornographic websites, Jovins said.

A former network worker who worked in Baidu told reporters that advertising profits and the drive to earn clicks have led to a number of illegal ads.

Long-term mechanism for purifying network

"The regulation of Internet-related advertising is the same as the regulation of other irregularities." At present, it is a kind of "mobile warfare" form, to solve the problem must be a protracted war. Wu Jingming, a professor at China University of Political Science and political Science, told the law daily that a protracted war is needed to establish a long-term mechanism that requires a combination of laws and enforcement measures. But at present our country's advertisement law does not target the network illegal advertisement the stipulation and the punishment measure, this is needs to consummate.

Jovins told reporters that should be amended as soon as possible advertising law, the provision of such suspected pornographic ads can not be published in the mass media, so that such ads completely from the public view of the disappearance.

In addition to the relevant laws are not perfect, reporters found in the interview, the current network-related advertising management, there are long management, the division of responsibility is unclear.

Wu Jingming told reporters that at present, there are many departments to manage network advertising, there are problems in coordinating organizations, so we should set up a special and independent executive department to manage, and this department must only be the department of Executive responsibility, can not set the formulation, executor, punishment of 3 kinds of identity in one. Because this will lead to the benefit of law enforcement, power and money transactions, not conducive to the effectiveness of law enforcement.

Jovins suggested that network-related illegal advertising should be classified management, the establishment of industry review system, cooperation between various departments, such as the Public Security Organs Network supervision departments to cooperate with the industry and commerce administrative departments, so as to better find out the source of pornographic content; Ministry of Industry and Information technology should also cooperate with public security organs The Telecommunications business enterprise shall cooperate with the information competent department of the State Council. If you find any irregularities, punish them severely.

"Punishment should be intensified." Now for such acts of punishment, many are simply superficial, the amount of punishment is small, few times, resulting in a low cost of illegal, not conducive to punishing crime. Therefore, to increase the punishment, so that these violators accept a punishment will not dare to have a second time. At the same time, not only to the sex-related illegal advertising on the delivery of punishment, lax management of the site also to be punished. At the same time, but also to specify the site's managers to filter the content, found that such ads should be deleted in time, but not let it put. "Wu Jingming said. This reporter Ninchel This newspaper intern Zhao Chen Hee