Shaanxi unicom: Wireless Extension for traditional electronic commerce

(Reporter Zhang Jiulu) In addition to China Mobile, Unicom and Chinese telecom have also tried mobile e-commerce, they pay more attention to the combination of wireless technology and traditional e-commerce.　　Shaanxi Unicom and electrical signals hundred companies are pioneers. Shaanxi Unicom's wireless E-commerce platform is the first wireless E-commerce platform in western China. Back in August 2007, the Shaanxi Unicom branch, which had not yet been reorganized, reached full cooperation with the domestic independent third party to pay the enterprise fast money. With the independent third party payment enterprise's cooperation, can better will the on-line mall and the payment unifies, causes the user the payment to be simpler, is safer, also further consummates the business platform the service flow.　　This helps Shaanxi Unicom break through the biggest problem of China's electronic commerce-payment problem. According to the reporter understand, at first, Shaanxi Unicom tens of millions of users can get convenient recharge, air tickets and hotel reservations, books, flowers and other payment services; Subsequently, the system has been expanded, has now become based on Shaanxi Unicom Wireless communication Network, WAP, SMS,　　Electronic payment and the Internet to build a professional wireless E-commerce trading platform. According to the relevant people, Shaanxi Unicom's largest e-commerce advantage lies in the traditional E-commerce and wireless technology, through the wired web and wireless network WAP and mobile phone SMS coverage of user groups, to solve the problem through a single means of coverage of the contradictions, the greatest extent to expand communications and information coverage, Let merchants share Shaanxi Unicom Rich customer resources.　　Through Shaanxi Unicom Wireless E-commerce Platform payment platform to achieve wireless E-commerce transactions. For example, China Unicom, Shaanxi Unicom to provide E-commerce platform for the enterprise to create a display of their own products and their platform, by the merchant Direct commodity distribution, commitment to the quality of goods guarantee responsibility.　　Through the entry rules to restrain enterprises, the establishment of punitive measures to solve consumer concerns. However, some analysts believe that Shaanxi Unicom wireless E-commerce platform in the information source to improve and interactive content, still need to be further improved. For example, in the airline ticket hotel channel, should increase the weather forecast and the electronic Map Inquiry Service, this forum service object only includes the merchant and the traveling person, should aim at the businessman and the tourist's need, digs more service items, like the domestic and foreign tourist place information and the advertisement, the Vacation promotion service, the destination　　And in the book Building channel, can also increase the appreciation of the book review of the plate, you can hook up the desire to buy, increase the limited-timed purchase or online auction activities, play a promotional effect.　　Link Shaanxi Unicom Wireless e-commerce Platform Unicom Mall channel: to Customer club as the carrier, the Unicom card and customer life, consumption hook, positioning the young popular family.　　Air Ticket hotel channel: For business traveller high-end customers, provide hotel discounts, discounted air tickets and other information services.　　Book Building channel: Book Purchase online service market has matured, mobile phone WAP technology introduced to make book more convenient.　　Flowers Gifts: Gifts made a detailed classification, including love, birthday, friendship, blessings, wedding, etc., belong to emotional consumption.　　Convenience services: mainly include second-hand information, real estate information, recruitment information three.　　Enterprise Square: To provide enterprises with the display of their own, multi-party exchanges, trading platform.　　Mobile Supermarket channel: Provide purchase service. Gossip channel: Gather popularity, very popular campus.