Shadow Festival Forum: Big Data into new movie drive? Rational treatment

The Shanghai Film Festival held its fourth Industry forum yesterday (19th) The theme is "Big Data--Chinese film New Drive", the guest of the Forum has Tencent online video department general manager Liu Chunning, Music sees President Zhang, Sohu Vice President Chun, Wanda Vice President Yening, Archie Art founder Gong, Douban Vice President Huang Fujian, Jiang, general manager of the China Mobile mobile phone video base, general manager Wang Bin, New media vice President Zhang Wenber and so on, together to explore the big data era how to face rationally.

The analysis of large data has indeed been extended to every aspect of the film creation, including the selection of the script, the actor, the filming, and the whole production of the latter. Does mastering "big data" mean that it can be the king of the market for future media and traditional movies? This forum is not the affirmation of the verdict, more is a kind of reflection on the big data.

"Seattle" is not a data analysis.

Le Vision President Zhang on stage first said that this is a very calm discussion, the concept of large data is not the liberation of the film industry, should first use rational and perceptual and speculative combined to face. "Can't use the data to decide to make a movie", he said, "The small Time" will be released immediately, le See is responsible for the release, Zhang cited the example, in fact, the data analysis and prediction on the film itself is of little significance.

Zhang said he would prefer to focus on where the film is tomorrow, and that the film industry should not use data to exaggerate. Jiang, general manager of the company, said the data might not tell us the end result, he also took out the year "Avatar" to do sample cases, he said, "Avatar" in the release a week ago many Americans do not know, but the final film's effect is very shocking, "shock is not analyzed by data, The movie product is difficult to use data to look forward to it, I think, "Seattle" is not based on data analysis. ”

Zhang also called for the establishment of public data, "it is important to make the data public as soon as possible." ”

Core dominance and will be returned to the filmmakers

Most of the speakers on the forum are focused on whether the big data will determine the direction of the film and the market. Liu Chunning, general manager of Tencent's online video department, said the industry chain was transforming from the consumer to the C2B mode, and the data was to a certain extent predictable to future customers ' preferences, especially since many TV dramas originated from online novels, and a good work would lead to network ratings.

Liu Chunning also on-site clarification, although Tencent invested Huayi, but does not mean that intervention. "Content and production based on large data can be analyzed, the most critical success or the work itself, actors, directors, post-processing, the original chain of professionalism is the most important, we only participate in investment." ”

In addition, Liu Chunning stressed that the core meaning of using data is only to judge the direction, but the quality of the work, or depends on the producers, "the core of the leadership, will return to the good director and producer." ”

Bold conjecture: Network video and hospital line synchronization?

Under the "Big Data" era, video networks face challenges and opportunities before dawn. Sohu Vice President Chun in the Forum on the frankly, there are 17 of Chinese singing programs, but each file based on large data analysis, are particularly fire, so he looked forward to "video fees can start early", as the United States successful "card House" marketing model.

Tencent Online video Department general manager Liu Chunning also said that if the user can change the habit of free to see, China's cultural industry will usher in glory.

New Media vice President Zhang Wenber with "lovelorn 33" the original Baidu Index and now has not yet released but in each data display has been the fire of the "small age" to confirm the positive effect of large data, "there is no reason not to believe the big data." He also made bold guesses at the scene, "is not we in the second episode (refers to the" small time ") when the release, let the charge-click Play and the line distribution sync? Although he admits it is naïve, the future is not entirely impossible.

(Responsible editor: The good of the Legacy)