Shallow Saliki Blog Marketing method

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Niche "is the English" Niche "transliteration, niche marketing also known as" gap marketing "or" fill marketing ", also known as" slit marketing. " Philip's definition of niche in marketing management is that niche is more narrowly defined for certain groups, this is a small market and its needs are not served well, or "there is a basis for profit". Marketers often identify niche markets by subdividing market segments, or by identifying a group of minorities that are grouped together for specific benefits.

Niche marketing refers to the enterprise in order to avoid in the market with a strong competitor confrontation, select a small market (called "niche market" or "filling market") that is overlooked by a powerful enterprise for a variety of reasons to meet its specific needs in order to achieve a strong marketing strategy to occupy the market. Because the accuracy of the network advertisement localization enhances, the niche marketing through the network means can be big. Lao Xie believes that the promotion of enterprises, rational use of niche, is the key to success.

In English blogs occupy a large proportion of niche blogs, usually these blogs do not have a lot of traffic, and even most of the Alexa rankings are outside the 100W, but these blogs can reap good profits.

What are the characteristics of a successful niche blog?

I. Focused content

Niche blogs focus on single-minded, rigorous subject matter, and all articles of the blog are created around the topic, all of which are closely related to the niche market, with occasional or rarely published articles and topics in the General field.

Second, the scope of the small public

Niche blog for a relatively small range of content, focus on this small area of content for in-depth excavation and research. Usually in this niche areas with a certain degree of authority and control.

Iii. Unique Content

The content of niche blogs is not necessarily original content, a lot of niche blogs are built on feed aggregation, content aggregation from search engines and other blogs, but if the content is unique and not posted on other sites, it will be more long-term value for visitors. Therefore, in most niche blog Resources list articles and more in-depth articles occupy a large proportion, the full collection of articles for the reader is not any value, but also need a little innovation and self thinking.

Iv. personalized, niche-related blog templates

Basically, niche blogs need a proper and appropriate unique blog theme template design, although not necessarily, but it does make your niche blog more professional and unique, and this will have a great impact on the future profitability of the blog.

V. Have a certain target audience

Choosing a niche market with a certain target audience is especially important, no matter how small the market is. Of course, the chosen market should also be a market or industry area that can receive natural traffic from the search engine for a long time. Therefore, before choosing a niche market, it is particularly important to use some free keyword tools to study key words.

(This paper originates from BBP's paper Life http://www.iambbp.cn/)