Shambo: Free bus Wi-Fi will be turned into a social game

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Sohu It text/Mao

Recently, the Communications daily newspaper (micro-signal: maoqiying2008) article "business model difficult to find, public transport free Wi-Fi face three challenges" pointed out that the country currently has nearly 900 million public transport passengers, free bus network Wi-Fi become a well-deserved. So who's going to pay for free Wi-Fi? What is its business logic?

Shambo, vice president of the bus, said in an interview that public WiFi inadvertently made free WiFi, which companies do not want to see, but to achieve profitability, it is necessary to use the mobile Internet model to think, using the "Net Change Network" O2O mode, through social games to realize the realization.

At present, the use of Advertising bomb window mode is more popular, but there are people in the industry that advertisers are welcome, but the user experience is uncomfortable. Shambo said, compared to the rigid window ads and other traditional mode of change, the ability to show the game is mobile internet proved to be feasible.

However, both models are constrained by the speed of the network. Ericsson China CMO Changgang Changgang said to the author, Wi-Fi free will not be long, after the charge, the user experience may be discounted, advertising or speed is limited, with the 4G, Wi-Fi free, Wi-Fi than 4G may be much slower.

Shambo also shared the following views:

1, the public WiFi use environment, creating different charging mode. For example: Public wifi on the plane can be paid in prepaid mode, but not on buses. Bus Wi-Fi is profitable in a net-switched form, and users need to play a game of "Burson landlords", "landing 51PK platforms" and other tasks to earn online access to other content in a public WiFi state.

2, O2O mode, the game is turned. Through the O2O mode (online under the combination) passengers download app, in the bus Wi-Fi environment, users through the mobile phone to get the bus site lbs push, in the same bus "game", and after leaving the bus, still can through the platform game or "weak social". Because each game and the task are different, the user obtains the integral also to be different, obtains the traffic also to be different, simultaneously each domain exchange is also different, may interpret it as a kind of task system, has pays namely has the repayment.

3, public WiFi inadvertently will be made into free WiFi, this is the enterprise does not want to see, enterprises need to profit, so in the context of the change, joined the mobile Internet product thinking mode, the mobile Internet mode to join, through the "Net Change Network" form, to meet the needs of users online.

4. Early this year, the bus announced an investment of 1 billion yuan to build the country's largest public transport WiFi platform, completed 150,000 bus before the end of WiFi coverage. September 1, and Huawei completed 18 cities nationwide public transport WiFi Small Network test, commercial imminent.