Shanda Game acquisition of the first content after the platform

"This acquisition is different from all of our previous acquisitions," he said. The previous acquisition was basically the increase in the number of games content, and this time to get a platform.　　"The afternoon of January 12, after announcing the acquisition of American Mochi Media company, Nasdaq:game CEO Yu. January 12, the Grand game officially announced with the Web game distribution platform Mochi Media reached a takeover agreement.　　It is reported that Shanda will buy Mochi Media in the form of 60 million dollar cash plus 20 million dollar stake, which is expected to be completed in the first quarter of this year. Mochi Media was founded in San Francisco in 2005. Mainly through the open platform to the game developers to provide a variety of development products and services, and through advertising and virtual prop trading profit.　　It is understood that the company currently has 140 million monthly active users, released more than 15,000 web games, and with nearly 40,000 distributors website established channel partnership.　　Yu said, Grand actually has been thinking how to achieve the combination of content and platform, hope that through this and mochi fusion attempt, through the complementarity of resources to promote this idea.　　Complementary resources in Yu view, the combination of Shanda games and mochi in the content, users, fees and other aspects of the model to achieve complementarity, which is the two sides "hit" the most important reason. Mochi Media CEO and founder Jameson Hsu said that the biggest advantage of the choice is Shanda can directly enhance the Mochi platform business. "Each new game comes in, can promote our user number and platform growth." Shanda has a lot of game resources that mochi need. "In addition, Citi said in a new study that the main income of the current mochi is from advertising, and only a small part of the prop-charging model that was started last June.　　And the latter is what Shanda is good at. Yu said that Shanda games in the game business model and improve user viscosity and other fields have accumulated for many years, these experiences can help mochi further enhance platform value. "For example, recently they are building a platform community, hoping to further increase user viscosity. Our planners and experience in this area should be able to help them. "For Shanda Games, Mochi's vast network of gamers, developers, advertisers and distributors is certainly the most important resource."　　Through the acquisition of Mochi, an overseas operation entity, the large-scale output of Shanda games will become more convenient.　　Jameson also said that from the previous Chinese companies in the overseas market development, Shanda through joint ventures into the U.S. market, is the most effective way. Yu told reporters, in fact, Shanda has been considering how to send products to overseas markets. "Over the past five years, we have not only been at the domestic level in product development, but we have been looking at global markets." "Yu said last year that Shanda had been in 48Countries and regions to try to promote products, 2009 overseas market income is seven times times of 2008. Jameson told reporters, "Happy Farm" and other community-type games in the world and China are very popular, this is mochi and grand cooperation after the opportunity.　　He also said that the company is focusing on the development of mobile phone terminal products, hope that this year will be able to flash games on mobile phones also popular. Grand Game Capital Distribution in fact, the recent Shanda games in capital mergers and acquisitions have been repeatedly shot. Last December 28, the Grand game joined Jinshan to set up a joint venture, which is the first deep cooperation between large game companies in China.　　The two sides said they would work together to promote overseas market expansion of joint venture products. January 8, the Grand game announced the acquisition of Shanghai Hong Li Digital Technology Co., Ltd. (Golden Cool game).　　Golden Cool Game is mainly engaged in the development and operation of 2D online games, and reserves a number of 3D online games resources. Yu said that although the recent news about the grand cooperation, but in fact, the grand game in the content acquisition has always adhered to is a multi-channel strategy, including: independent research and development, agents, joint operations, cooperative development, cooperative investment.　　Currently has nearly 70 major game products. and the acquisition of Mochi, Yu special emphasis that the past mergers and acquisitions and cooperation in product content acquisition, and mochi such a distribution platform integration is the first time. With the help of mochi mature overseas channels, Shanda games can more smoothly expand the international market.　　The data show that the current overseas game market has reached 35 billion U.S. dollars, which is undoubtedly a big temptation for domestic companies. For the 80 million dollar bid, Yu said, "This price is close to the mochi of the last round of financing." "It is reported that in 2008 Mochi has received a total of 14 million U.S. dollars from two venture capital companies financing."　　Yu revealed that other companies also wanted to get involved, but she had officially completed the talks last Christmas. Yu said that through the acquisition, Shanda Games, as China's leading online game developers, operators and distributors, will develop into a leading network gaming media platform.　　In the future, this platform will have a strong portfolio of games from MMORPG, to advanced casual games, to small casual games, and a huge global user base. However, how much the transaction will eventually bring to the two sides depends on the integration. Yu also believes that "the real result of cooperation is our integration." This is the work that we will focus on next. Yu said, first Sheng General Assembly will 6 to 10 of the web game on the platform of Mochi operation, will also consider 18 fund investment team products and even MMORPG and other large-scale games.