Shanda Game CEO says it will increase acquisition of mature projects

Yu, CEO of Shanda Games, a leading Chinese network game company, said later in Sunday that China's online gaming industry would grow at an average annual rate of 18.4% per cent for the next five years and that its revenue growth would continue to exceed industry levels. After attending the China-Europe Business School Innovation Summit Forum, she pointed out that after the Grand game is listed, its investment branch--18 fund in addition to investment and support for the early online games products, but also will increase the maturity of the company's mergers and acquisitions efforts. The 18 fund has now invested nearly 40 projects,　　Several projects are being prepared for separate listings. "The average growth rate for the Chinese online gaming industry in the next five years is 18.4%, and the world is 17.7%," she said,...　　Companies will grow more than this average growth rate. "　　2008 China's online gaming industry's actual sales revenue reached 18.38 billion yuan, an increase of 76.6%. Sun Shoushan, deputy director of the China Press and publication administration, said in July that the actual sales revenue of China's online gaming industry this year is expected to continue to grow 30–50% and reach 24.027 trillion yuan.　　Shanda Games is China Interactive Entertainment media Enterprise--Shanda network subsidiary, September end of the grand game in the United States Nasdaq market listing, raised 1.04 billion U.S. dollars, is the largest IPO case in the United States this year.　　Shanda Network about 90% of the revenue from the game business, the first half of the grand network of net income of 343 million U.S. dollars, an increase of 44.9% per cent. Careful development of the overseas market, the spin-off of Shanda Games, so that it has more resources to advance the strategic plan. Yu said that the future grand games will continue to promote the development of multiple products multi-channel strategy, the near stage will do four things, the first is the brand of its game operation, such as legendary world,　　Erhu and next year will launch a variety of stars and other games, can form a series, like Blizzard's Warcraft, World of Warcraft, such as integrated into the battle online.　　Second, the company has a lot of game intellectual property rights, can be spread across the platform, such as from the current computer version of the game to develop browser games, 3G mobile games, etc., the third is to cross the entertainment industry, the current game content for film, animation and music industry.　　Finally, the company will invest more energy in overseas markets, open up overseas market preferred population, online games consumption is in the growth stage, as well as regional user groups, such as the United States market. However, companies will be very cautious in developing overseas markets and won't aggressively pursue growth.　　Shanda Games has opened up overseas markets for three years and currently has 10 products operating in 48 countries, revenue has grown rapidly in recent years. Yu did not disclose specific data on its overseas market, but said revenue would be seven times times higher this year, but still small and still at tens of millions of dollars, contributing to the company. Last year was the international "harvest Year" of Chinese online games operators, including Perfect space-time (PWRD). O: Market, Shanda, 15 online games, 33 works to enter the overseas market, to achieve annual salesInto 70.74 million dollars. However, the domestic online gaming industry ranked the seventh giant network (GA.　　N He Zhenyu, chief financial officer, has said that it does not value overseas markets and believes that China's popular online games are not necessarily selling well overseas.　　Increase mature project mergers and acquisitions when asked about the 18 fund development plan, Yu said that 18 funds had been founded in three years, has invested 500 million yuan in nearly 40 projects. It is expected that in the next three years, at least 40 more projects will be invested, with a new investment of at least 500 million yuan.　　She said that after the company goes public, the investment direction will make some adjustment. In addition to continuing to provide early stage support, strategic guidance, management recommendations for the start-up period, the 18 fund will also increase the strength of mergers and acquisitions of mature enterprises, will form from the start-up stage, into a long-term to mature "full spectrum" investment strategy.　　18 Fund is the country's first and largest network game venture capital fund, the first stage of the scale of 500 million yuan. Shanda has said it plans to invest 1 billion yuan in the fund. China Gem opened trading at the end of October, but also for Shanda 18 fund investment projects separate listing created conditions. "There are several projects in the preparation of independent operations,..." said Yu.　　(quantity in) 10 below. " The Grand game was closed at $9.96 in Friday, except for the day of September 25, after which the transaction price has been lower than the IPO.