Shanda Game CEO Yu talks: Quick shot after strategic clarity

During the 2009 game meeting, Shanda CEO Yu in an interview with Tencent technology to reveal the tactics of many negotiations.　　She said that before each merger or cooperation, the Grand Game team will carry out strategic analysis, once it is clear, will quickly and rapidly shot.　　Over the past year, the company announced a large number of games with the domestic companies, and Jinshan Software set up a joint venture, acquired a lot of research and development team, in the company after the listing, to 80 million U.S. dollars to purchase the overseas game distribution channel Mochi Company. In talking about the success of the negotiations, Yu revealed, "On the one hand, before doing a very deep thinking, especially in the strategic direction to be very clear to the shot." But tactically it is fast and swift, and that is when it is time to sell. In this process, a great deal of cooperation will be made clear to us and it is the willingness of both sides to co-operate. "Tencent Science and Technology dialogue Shanda CEO Yu: Tencent technology:" Everyone Tencent good morning, we particularly invite the CEO of the Grand game today Yu Tencent.　　We have interviewed you many times before and we welcome you again.　　Yu: Tencent's netizens, I say hello to everyone here. Tencent Technology: The recent Shanda game acquired a foreign game distribution company, the company in addition to distribution, but also launched a number of small games, and with some high gold developers have cooperation. At the time you mentioned that the Grand 18 plan might consider the developers.　　So how does this plan move forward? Yu: That's a very good question. Mochi Media is an online gaming platform. In fact it is closely related to a series of industrial chains. It can be said that the platform closely contacted the developers operating platform, users and advertisers, and is a very open platform.　　So these contacts can be automated here and don't require too much intervention. So we think that the platform on the one hand is the development potential has not been completely released. On the other hand, whether from product line or user group, Mochi Media own users, or business model and Shanda games are a very complementary relationship. It can be said that the former two are mochi to the grand complement, the back of the industry model is grand to bring it complementary.　　So both sides are very clearly aware of this, then hit. Shanda Games through 18 funds with external developers close contact. Now the investment of 40 manufacturers has basically exceeded 1.2 billion RMB. Grand will be based on the process of Mochi integration, some investment can be invested in casual games or small game developers, and then the resources and content including free brand content to provide to mochi.　　This is in fact what we have been doing for a long time and will do it further in the future. Tencent technology: Apple, Google, etc. in the launch of their own software store. Shanda has not considered launching a similar operation store or game store. Make it possible for developers to be more direct and fasterTake part in the whole process of making and dividing quickly? Yu: Grand game at this stage mainly focus on the provision of content.　　We are more concerned with mochi users, content and distribution channels.　　Tencent technology: Have you considered how to get the Mochi platform to the Chinese market? Yu: Actually, the first time I contacted Mochi Platform CEO Jamesonhsu, we were more and more excited about it. There are many points that can be cooperated. But of course, we also have a profound understanding of the need for integration of resources, the need for thought, the need for such a sinking heart, down to do things down-to-earth skills. So we're going to do what we have to do, prioritize what we do, what we do first, what we do.　　I believe that we will gradually see some of the key points of our concern and we will achieve the cooperation issues we have put forward. Tencent technology: At the end of last year, with Jinshan set up a joint venture. In fact, we have a feeling, do not understand what this cooperation ultimately will do, I feel that jinshan aspect of the concept is not very clear. So can you tell us what the two companies have done so far and what the name of the new company is called.　　How do executives adjust? Yu: I believe Jinshan is very clear about what they want to do. Of course the Grand game is also very clear what we need to do. Shanda Games and Jinshan both are listed companies, so the two listed companies set up joint ventures such cooperation is very clearly from the strategic we see some complementary resources.　　Then from the future development, we from the early joint operation, to the joint operation of the 11 of their relatively mature game "swordsman World" began, to our joint operation it spent many years vigorously invested in the "sword three", can be said to be a cooperative relationship of the promotion. Then the two sides in a strong trust relationship, and in the process of our cooperation, both sides are mutually beneficial to the premise of the decision to put this partnership in a further step forward.　　I believe that this consensus and the details of the work we have to do is through a lot of discussion and thinking, and finally came out. Tencent Technology: Shanda has invested a lot of teams, but also acquired a lot of teams. Then also with a lot of public companies, game companies. In these collaborations, Shanda is very clear to know what they need to communicate with them? Another question, among all these collaborations, is how many of them are personally going to negotiate with them and take them down?　　And some of you rarely understand that there are some interesting things to share in the process of communication negotiations. Yu: This is something that we have to think about before we do things, especially in strategic directions. But tactically it is fast and swift, and that is when it is time to sell. In this process, a great deal of cooperation will be made clear to us and it is the willingness of both sides to co-operate. Of course there are some 18 investment will be more because we have 18 platforms, so there are some initial start-up, just startCompany will take the initiative to find 18 of the technical Committee to talk about their story. Shanda Game CEO Yu (Tencent Science and technology) the entire negotiations, I think whether it is the initial contact or negotiation process or final cooperation, the success of the negotiations and cooperation is the success of the first is a grand network of this platform, and then there is a grand game such a powerful platform and resource support,　　Coupled with the team's ability to get the trust of the partners will be successful. I think the role that individuals play inside should not be an irreplaceable role, but more importantly, you represent a team, a team and resources that can articulate a long-term strategy very clearly and can impress others. As we negotiate with Mochi media platform, you're like JAMESONHSU. I find it very interesting that we may not have noticed it very much. They are very young, so JAMESONHSU, that is, Mochi Media CEO, he founded the company is his second company. He had done another company in New York. He is just eve his head now. So the CTO around him was actually JAMESONHSU the first company. He was only 18 years old. So I said you are almost illegal, and hired child labor, CTO was only 18 years old.　　He has been with him for ten years and is now 28 years old. They are still alive. The CTO is also a well-known architect of U.S. Open source code. So we will not only value the platform and its company values, as well as its users, relationships and so on, we are more interested in its team.　　Then this team will work with us, for the development of this enterprise, the development of their own enterprises and the development of Grand Games will bring a very big future development potential.　　Tencent technology: The last time I remember you said two companies to cooperate, the company will still operate independently, Shanda will not send senior executives. Yu: That's for sure. I feel that when employing people to give them enough space to play their potential, this is the largest value-added process for an enterprise. With two of them, including the team they lead, we will let them maintain their brand, maintain their own operations and the direction of future development.　　I believe this is one way to make the greatest contribution to our grand game. Tencent technology: Let's talk about 18 funds. At present, 40 projects have been invested, about 600 million yuan.　　What about the plan this year? Yu: 18 fund is a fund with a total amount of 3 billion. I believe that the 18 fund in its development process from scratch, from obscurity to everyone industry talking about investment will think of 18 funds to.　　The future will also adhere to help in the entrepreneurial process need resources, need funds, need to support such enterprises, there are some overseas funds. I believe that the 18 fund will not only be made into a banner of the online games industry, but also hope it can become a banner of the development of a grand game. This weIn the process of investment itself has made a good return, you can see that the 18 fund early investment in some games, some have entered the market to succeed, and some gradually enter the market. Including the "Heroic Age 2", which will extend the "Heroic age" in this quarter. In other words, we provide the resources, we also have the successful brand of products to these companies.　　So I believe we can see that the impact of the "Heroic Age 2" is gradually increasing. Tencent technology: OK, we'll be here today for an interview.