Shanda game last year revenue and profit double slide

Source: Internet
Author: User
Keywords Slipped revenue last year
Tags analysis data enterprise financial game games gaming market
will be in the domestic push mobile phone game Huangyuan yesterday, the Grand game released in the fourth quarter of 2012 earnings, net operating income of 1.082 billion yuan, down 25.9%; net profit 214 million yuan, down 29.6% year-on-year.  Shanda Games CEO Zhang in the earnings analysis meeting, said: "Shanda games this year will be launched in the Chinese market mobile games." According to the data, the 2012 China online gaming domestic users pay market size of 51.8 billion yuan, growth rate fell below 20%, the industry into a stable long-term. NET swims the income of the enterprise mainly comes from the platform intermodal transport and overseas market.  This is also reflected in the financial results of the grand game, the fourth quarter of last year, Shanda game's overseas market income grew by 61.3%. But the domestic market for Shanda's games is not as satisfactory. In the fourth quarter of last year, China's net operating income was 976 million yuan, 1.262 billion yuan a year earlier, and 1.015 billion yuan in the previous quarter, according to earnings reports. In the face of performance pressure, Shanda games have to explore new channels.  On February 22, the grand game and Taobao announced that the two sides will be in the field of Internet all-round strategic cooperation, to create a network of games and electricity in one of the new form of the business model. Analysis of the industry, in the online gaming peers, Tencent, NetEase, swim each have a corresponding platform to support, can continue to the game business to import new users. Comparatively speaking, the grand game has been unable to build the platform effectively because of the grand group structure and other reasons.  Occasion the electricity dealer flow, already is the grand game to make the choice. Previously, users in the Shanda online home can be free to apply for or buy game clients, but this form of effect is not ideal.  Shanda Games Vice president Chen to the "First financial daily" disclosed that cooperation will fully integrate the resources of both sides, Shanda's agent game "time and Space Rift" as the first test of water; By working with Taobao, Shanda games are expected to get more new users. According to earnings, Shanda Game 2012 Annual net operating income of 4.682 billion yuan, down 11.4%, net profit of 1.113 billion yuan, down 12%. According to the company's 2012 financial report, Tencent Game "overlord" status is still difficult to shake, NetEase, Shanda Games, swimming 第二、三、四位.
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