Shanda game legend Hard to renew Shanda online takeover madness

The current game industry has entered a bottleneck, a short period of time, all enterprises, as in the past, go hand in hand, the impact of the peak of profits is impossible. On the other hand, due to low threshold, homogeneity of serious, low user stickiness, fierce competition and other reasons for the recent two-year hot web game market in a series of excessive investment in the heat wave, the web game market began to face a fever wash plate.　　The net swims the enterprise wants to break through the bottleneck to seek the big development, needs to look for the new road.　　The Royal Department in the U.S. stock plummeted for days, it seems difficult to continue the legend.　　In the past one months, China's online gaming stock index has lagged behind the S & P 500 index of 5.3%, one of the worst performing 25 industry indices monitored by tickerspy.com. September 11, the United States stocks Royal Department continued to decline, including the royal Network fell 0.57% reported 38.66 U.S. dollars, grand game fell 1.66% reported 5.33 U.S. dollars, cool 6 fell 1.31% reported 3.01 U.S. dollars.　　The stock prices of the three stocks were close to 52 weeks.　　This is also the Royal Department since the second quarter of September 9 earnings report since the third day of continuous decline.　　Deutsche Bank downgraded its Shanda game to "hold", while another rating agency, Roche Securities, published an analyst report, noting that Shanda's games are expected to grow harder in the three quarter.　　Online games industry insiders told China Economic Times reporter, Shanda Games aging, long-term dependence of the legend is difficult to maintain, independent research and development is not enough, the acquisition became a means to make up for the development of short board.　　Faced with the bottleneck of online games, Shanda has Rimini on the development of platform development strategy, frequent acquisitions, from literature, video, online games and Cntv a class of different institutions cross-border cooperation and so on.　　Network PR experts pointed out that for Shanda, the game is the most important, regardless of literature or film and television, will not be like the game industry can quickly achieve large-scale revenue. The bottleneck of the online games September 9, the grand game released the second quarter of 2010 earnings. Earnings show Shanda Games Q2 net revenue for 1.1127 billion yuan 熢 163.9 million dollars. Year-on-year and the chain fell.　　The same period last year was 1.1585 billion yuan, the previous quarter was RMB 1.1432 billion yuan.　　Affected by earnings, September 10 Shanda network fell 4.14%, Grand games plummeted 6.07%, cool 6 plunged 7.58%.　　September 11, the Royal department continued to decline, the grand game fell 1.66% reported 5.33 U.S. dollars.　　Deutsche Bank said the reason for the downgrade was that the two-game "blood Legend 2" and "Legend of the World" were in a much faster decline than previously expected. "This is not the main problem facing Shanda now." After years of immersion in online games industry personage Beijing News website Peng told China Economic Times reporter, Shanda Games operating capacity should be the first, but it is now operating a very severe product aging, and the South Korean nctop development of the Eternal Tower, now do is not good, while online number and contribution to the company is very low, did not meet the expected , plus the entire online gaming industry faces problems: policy regulation, market investmentThe promotion of the capital, the promotion of the user demand appeared limbo. Agee Capital CMC analyst James Li Hu said that Shanda's revenue accounted for 95% of Shanda's total revenue.　　Therefore the Grand game cold, the royal network also want to cough.　　BEIJING, a network marketing public relations people told reporters, now the Chinese online games market recession, in the development of products and related links, China's online gaming industry are not ready, the decline is inevitable, the problem of a big class of old enterprises more prominent.　　Facing the decline of performance, Shanda game chairman Tan said the industry is still in the adjustment period, Shanda games are also experiencing product line upgrading process. Industry professionals pointed out that the current online gaming industry has entered a bottleneck, a short period of time, all enterprises, as in the past, go hand in hand, the impact of the peak of profits is impossible. On the other hand, due to low threshold, homogeneity of serious, low user stickiness, fierce competition and other reasons for the recent two-year hot web game market in a series of excessive investment in the heat wave, the web game market began to face a fever wash plate.　　The net swims the enterprise wants to break through the bottleneck to seek the big development, needs to look for the new road. The big deal is that the bottleneck is that the path to the game is not very smooth, and investors are expected to fall.　　"A Shanghai brokerage personage evaluates the embarrassing situation of the royal Department." And the so-called Disney kingdom to create a grand Shanda seems to find that the acquisition is far more than the charm of independent research and development.　　On the day of the report, Shanda announced two important news: one is to spend 95 million dollars to buy South Korea's "Dragon Valley" development team, and CNTV set up a joint venture game company easily Orange world.　　Grand platform strategy, tentacles more to the game manufacturers, developers, seems to forget the real game users, netizens. In other areas, Shanda is a manifestation of the determination to carry out the acquisition.　　After a series of integrated mergers and acquisitions in Shanda literature, the CEO of Shanda Literature in the second quarter of this week has earned more than 100 million yuan. "Shanda literature can be an IPO is the key, capital injection on the development of the Grand Group has a role." If you can pass this threshold to the past, is another case, is able to provide almost all of the network entertainment power of the very strong operators. To the entire Internet environment is a great promotion.　　Peng This sums up the present position of grand.　　However, the results of the acquisition do not seem to be gorgeous.　　Previously, the Royal Department of another company Cool 6 (kutv,3.01,-1.31%) Media Two quarterly earnings, two quarterly net loss to 11.8 million U.S. dollars, continuing business (video website advertising) net loss of 14.7 million U.S. dollars, the chain widened 60.4%.　　2010 Q1 earnings Show, listed online games company share, Tencent 36%, NetEase 20%, Grand 18%, for the first time in ten years, Grand debut two strong, ranked China's online gaming industry's third place. The takeover was still raging wildly, however, behind the Grand series of violent coughs,The cold of the grand game gradually into 膏肓.