Shanda game revenue accounts for the decline Chen Tianqiao to exert the travel ebook

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From the virtual network expansion into reality, the Grand network of interactive entertainment layout is more and more extensive. March 1, the Grand Network released in the fourth quarter of 2009 reported that the revenue from the game business accounted for the first fall below 90%, and from the Friends of the Century, Shanda literature and other business revenue surged 162% Year-on-year, revenue contribution status significantly increased.

At the same time, the grand chairman of the Chen Public said, will exert the grand has been extremely low-key grand tourism, Grand E-book two new business.

Game revenue Down

In the fourth quarter of 2009, Shanda's net revenue and net profit growth were not synchronized, but they ran counter to it. The report shows that the grand quarter net revenue of 1.5135 billion yuan (RMB, same below), an increase of 49%, the chain growth of 9%, when Tipali 369.3 million yuan, the year-on-year growth of 13%, the chain is down 15%.

Shanda's quarterly revenues (including revenues from large multiplayer cyber role-playing and casual gaming) were 1.3362 billion yuan, up 39% from 958.4 million yuan a year earlier, and 5% per cent from 1.272 billion yuan in the previous quarter.

At the same time, as a platform service provider's Shanda online revenue for 295 million yuan, an increase of 33%, the chain growth of 4%.

Compared to Shanda games, Shanda Online growth appears to have short boards. In this respect, Chen Tianqiao said in an analyst conference call, "we signed a lot of cooperation in the first half, especially after the SDG listing, we as a servepartner just started business, at this time we certainly have a relatively long process of intervention and play."

To achieve a big leap in business is from the Friends of China Century, Shanda literature, Shanda Literature, chess and card games platform, electronic sports platform and other business revenue. Earnings showed that this type of revenue was 201.7 million yuan, an increase of 162% per cent, up 52% from the previous quarter.

Shanda explained that other revenues of the chain growth, mainly due to the full merger of the Hurray century in the fourth quarter of the financial performance, from the Chinese friends of the century's revenue of 42.1 million yuan.

"Shanda has made a lot of investment, which may be the reason for the drop in net profit", Analysys International CEO Analysys to "Daily economic news" that the grand game business itself is still good, its revenue accounted for the decline, other business accounted for the rise, for Shanda, the revenue structure presents a more reasonable dispersion trend, " Could be a good sign. "

New plan of Chen Tianqiao

With the usual low-key different, Chen Tianqiao this first disclosed a series of new business layout planning.

"Shanda has a complete literature industry chain, Shanda Literature has included five major literary sites, occupy more than 90% of the Chinese network literature market share." The only thing missing is a good client of reading, just like Amazon's ebook Kindle, and Chen Tianqiao's words reveal the anticipation of a huge e-book terminal paying the water. He said Shanda would study the successful models of companies such as Apple and Amazon.

In fact, Shanda early last December 26 set up a nutshell electronics, operating its E-book project. Earlier, at the Frankfurt Book Fair, Shanda had displayed its ebook hardware products.

In addition, the daily economic news reporter learned that the Grand Tour in the product content will be tightly around the group of existing games, literature, music, film and television industries, and integration into the entire entertainment industry chain. In the technical model, the grand tourism will rely on the Internet, virtual reality and reality combined with artificial intelligence.

"Grand tourism is not booking, not booking, will never repeat the traditional tourism business model," Chen Tianqiao so defined the Grand Tour and Ctrip, such as business travel businesses of the internet business differences.

It is understood that Tianya original executive editor Song will be the CEO of Grand Tour, Tencent's original operation director Hu Maohua or will be the chief CTO of the Grand Tour, the new company management team has been largely completed, will be the new online community and the acquisition of the green tourists under the tourism line services, attractions resources including the Dragon through the gorge "Eternal Tower", Wuxi Internet of Things and other theme parks.