Shanda Games buys Hemp Media

The News (reporter Peng) Grand Game (Nasdaq:game) yesterday announced the split listing after the first large acquisition transactions.　　Public information shows that Shanda will fund 80 million of billions of dollars to nationalize the largest online gaming distributor in the United States and the Mochi media, the built-in advertising platform. Advancing Shanda Games Overseas It is understood that the gym media has 140 million active users, and last October and Tencent's U.S. subsidiaries formed a strategic partnership.　　Shanda Game is currently a grand "cow", the third quarter of 2009, Shanda Games revenue reached 186.3 million U.S. dollars, for the Grand Group contributed 92% of the revenue. Shanda Games said that the main purpose of the acquisition is to promote the pace of Shanda games overseas. In addition, the gym media not only develop their own operating games, but also has a complete game of built-in advertising and online payment network system, operating more than 50 games, business involving 48 countries and regions.　　In addition to internationalization strategies, acquisitions are also to explore the vertical media platform in the direction of operability. The move is also the first time that Chinese online gaming companies have internationalized mergers and acquisitions. Since China became the world's first online gaming market, Chinese online gaming companies began to consider internationalization strategies in 2005, but most of them were limited to export games to smaller regional markets such as Southeast Asia. In addition to the perfect time and space for a long time in the North American market independent development, the first line of online gaming companies have never been out of Asia. But from the second half of 2009, the domestic authorities to the online gaming industry, strengthening supervision. At the same time, for game companies to create the myth of the four-year "free game, charging props" model in the growth is also gradually weak.　　For many of the domestic network game operators, "borrow ship" to expand the business to the international market began to become a consensus. "Gym is a good springboard for cooperation with Tencent." "Industry analysts said," Last October, Tencent and gym cooperation is mainly considered through the latter to the free multiplayer online gaming business into the U.S. market. But as of yesterday's press release, Tencent has not commented on the matter, Shanda has not said that after the completion of the merger, gym and Tencent will have an impact on the cooperative relationship. In the current Chinese online game market, Tencent and Shanda almost by the way of cohabitation first place, the gap between the market share of less than 1%.